Author Archives: Sarah Marshall

About Sarah Marshall

I'm Journalism.co.uk's technology correspondent, recommending tools, apps and tips for journalists. My background is in broadcast and local news, having worked as a radio producer and newsreader and print journalist.

Tool of the week for journalists – Rippla, for tracking the social ‘ripples’ of news stories

Tool of the week: Rippla

What is it? A tool that allows you to monitor the social media “ripples” of a news story

How is it of use to journalists? Rippla was launched last month as a tool that tracks how news and information reaches into people’s conversations on social media.

It may be interesting to find out that the story with the most “ripples” is currently the Mail Online’s Hilarious video shows cat stroking crying baby and sending him to sleep, followed by George Monbiot’s Guardian comment This bastardised libertarianism makes ‘freedom’ an instrument of oppression, But what is particularly helpful for journalists is the ripples tracker.

Ripples tracker allows you to enter the URL or a news story and see how many times it has been shared on Twitter, Facebook, LinkedIn and other social networks and find out how many bit.ly click-throughs the post has received.

Rippla also offers news sites a widget than can be added (as embedded below), which displays the most socially shared news stories.

Most popular news stories

Ten things every journalist should know in 2012

Image by Tormel on Flickr. Some rights reserved

Here are 10 things every journalists should know in 2012. This list builds on 10 things every journalist should know in 2009 and 2010. It is worth looking back at the previous posts as the ideas are still relevant today.

1. Learn from Leveson. The Leveson inquiry into the culture, practices and ethics of the media has specifically scrutinised journalism and the industry, but social media (and therefore popular opinion) is also holding it to account. Journalists need to be sure that the means really do justify the ends for a story and must be crystal clear about the legalities of their actions. And they need to be more transparent about the sources of stories, where the source will not be compromised. If a story originates from a press release, acknowledge it.

2. Curate and share. Social sharing is a great way for a journalist to add value to their personal output (also see point 9).

You can share articles of interest to you by tweeting, adding curated links on your personal blog and using bookmarking site like Delicious or Pinboard.

Doing so will raise your social capital and help you to engage with your peers, contacts and your audience. Online influence and reputation may well become as important as your CV with the rise of tools like Klout and PeerIndex.

3. Invite others in. Your readers graze content, snacking from several news sites – so help them out. Include links to external content on your news site and post news from other outlets on your organisation’s social networks.

Although readers will still have a brand affinity, they are much more promiscuous in their reading habits, consuming content from a wide variety of news outlets. So acknowledge this and make your news site a destination not just for your journalism by providing links to content from other publishers.

4. Know your niche. Technology is driving the delivery of niche content. Where specialist titles once required consumers to hunt them down via postal subscriptions and visits to larger newsagents, niche content is now delivered instantly online and via apps and is more easily found. Specialise in an area that interests you, blog about the subject and share links.

5. Think multimedia on multiplatform. There has been much debate about tablets revolutionising publishing, but many magazines are simply pushing out their print version via non-interactive PDFs, aided by new delivery systems such as Apple’s Newsstand.

Publishers are opting to offer consumers a laid back reading experience in the knowledge that tablet owners read in the evenings when they have time to consume in-depth news. Publishers will also need to play to the strength of the tablet device, allowing interactive content such as video to shine, and focus on providing consumers with a reading experience that is different to that of a newspaper.

Journalists can be ahead of the game by developing skills in video, audio and other types of multimedia that can be used to enrich storytelling in apps and on other digital devices.

6. Data is not just for geeks. Data is driving journalism but many journalists are afraid of the numbers, spreadsheets and code. But all journalists need to know how to spot the nonsensical numbers in a press release, to be able to accurately make sense of statistics, and understand how to find a story in a study.

Take these examples of data used for investigative journalism from the Guardian: Afghanistan war: every death mapped and reporting the riots. But as well as in-depth data reporting, be aware of the free tools to get you started such as these ManyEyes visualisations, showing the number of women in British politics by party, of Manchester City Council spending or debt in the English premier league.

Be aware that data can be misinterpreted. Take this Express front page splash on a cancer study and read about the pitfalls highlighted by data journalist James Ball in this presentation given at news:rewired, a conference for journalists.

7. Focus on what works – do less to do more. No news organisation however well resourced can achieve everything. Work out what works and strive for excellence in that area.

Sometimes you need to take a step back to see where your priorities should lie. You may realise it is better to write one original feature than chase five stories already in the public domain.

8. Look to new off-site audiences. Don’t just focus on clicks on your site. If 10,000 people listen to your podcast on SoundCloud, 1,000 people click on a Storify or 10 people comment on a story on Facebook without visiting your site they are still being introduced to your title and brand and may visit in the future.

9. Add value. Readers will be able to get a story that is in the public domain from several sources so make your content count. Consider yourself a collective educator by adding value to everything you produce by including links and background information. Think of the way the Guardian’s liveblogs, such as Andrew Sparrow’s politics liveblogs, curate and add context. Act as a guide to your readers on your site, on Twitter and on other platforms.

10. Online communities are no substitute for offline communities. Journalists must still meet people, build trusting relationships and nurture real-world contacts.

  • For a day of inspirational ideas in journalism sign up to attend news:rewired – media in motion, a conference for journalists. It is being held at MSN HQ, London on 3 February 2012.

Guardian: American Vogue launches £1,000-a-year archive paywall

American Vogue is making its archive of every image in its 119 year history available online, according to the Guardian.

The library – searchable by image, designer, date, model and brand – will come with a hefty pricetag of $1,575 (£1,015)-a-year.

The Guardian says it could be a valuable resource, despite the cost, explaining it promises to reduce search time “that might have taken weeks of painstaking research using paper archives”.

The archive is being marketed as a business-to-business resource, aimed at design professionals. A limited version, the extent of which is not yet clear, will be made available to Vogue’s subcribers in 2012.

The strategic importance of the move goes beyond the revenue the paywall will deliver. “This is Condé Nast waving a flag about what the Vogue brand could be,” says Douglas McCabe, media analyst at Enders Analysis. “What they are saying is: Vogue is absolutely the authoritative player in this field. There aren’t many magazine brands that could line up behind this and copy what they’ve done. That’s one of the points Vogue is making.”

The article goes on to say that some feel the £1,000-a-year fee is too high, whereas “some are in full support of the subscription fee”.

“The moral outrage people feel about being asked to pay for content is misguided. Actually, I’m surprised the price is so low,” comments Chris Sanderson, co-founder of trend forecasting consultancy the Future Laboratory. “The archive is clearly being marketed to creative professionals. The searchability gives it real value, because you have the ability to drill down into content and locate exactly what you need.

The Guardian’s full article is here: Vogue launches online archive of every American issue in its 119-year history.

The Economist’s future of news debate (and a nice example of online video)


The Economist created a short video following a discussion earlier this year and online debate on “the future of news”.

It was first posted on YouTube in October but makes some good end-of-year viewing. It is also worth watching as a nice example of storytelling in online video.

The news industry debate put forward the motion that “this house believes that the internet is making journalism better, not worse”, with author, blogger and journalism professor at New York University Jay Rosen defending the motion and author, blogger and writer-in-residence at the University of California, Berkeley Nicholas Carr speaking against the motion.

Ten examples of games used to tell news stories

One of the sessions at news:rewired – media in motion will look at how newsgames and gaming mechanics are being used in journalism.

Shannon Perkins, editor of interactive technologies at Wired.com and who created Cutthroat Capitalism, a game where the player puts themselves in the position of a Somali pirate, will be coming over from the US to speak at news:rewired. In a Journalism.co.uk podcast he said a reader should “develop a deeper sense of the underlying themes of a story” by playing a game.

Another speaker presenting in the newsgames session at news:rewired is Bobby Schweizer, a doctoral student at the Georgia Institute of Technology and co-author of Newsgames: Journalism at Play. He will also be joining us from the US.

Here is a list of 10 newsgames to give an idea of how games can be used in storytelling.

1. The world at seven billion (BBC)

This BBC interactive, which uses gaming mechanics, is proof that newsgames go viral. The world at seven billion was the most shared and “liked” news story on Facebook of 2011 with 339,149 shares, comments and likes. It was also the most clicked story on Facebook this year and was the fourth most popular news story on Twitter in 2011 with 73,783 tweets.

2. Charlie Sheen v Muammar Gaddafi: whose line is it anyway? (Guardian)

A newsgame was also the second most popular news story on Facebook in 2011, with 219,023 shares, likes and comments. It is the Guardian quotes quiz where readers are asked to guess whether a line is a quote from former Libyan leader Muammar Gaddafi or actor Charlie Sheen.

This one was “produced very quickly”, according to the Guardian, and is an idea that could inspire small news organisations without a budget for big game development.

3. Cutthroat Capitalism (Wired.com)

This newsgame was created by news:rewired speaker Shannon Perkins after reading an article in Wired Magazine. The player becomes a Somali pirate. The game states:

You are a pirate commander staked with $50,000 from local tribal leaders and other investors. Your job is to guide your pirate crew through raids in and around the Gulf of Aden, attack and capture a ship, and successfully negotiate a ransom.

4. Los 33 (Chilean miners) (Chilean design firm Root33)

This newsgame is based on the rescue of the Chilean miners trapped underground in 2010. According to Bobby Schweizer, who will be speaking at news:rewired, the game, which asks the player to rescue the miner, provides an insight into the slow process involved in rescuing each miner.

You perform the rescue 33 times if you want to finish the game – which is impossible really to complete. It’s trying to get across that concept that maybe you can’t explain in a written article.

When you see video clips edited together of each of the miners returning to the surface you have three to five seconds of each of their faces, you don’t get that real sense of how long it actually took. The game was able to express that in the way that other stories couldn’t.

5. How should I vote in the General Election? (Telegraph)

This is a game produced by the Telegraph. It asks users to answer a series of questions to find their values and concerns. The game then cross-checks responses with party pledges and the player is then told how they should be voting. This game received much attention as voters were often surprised by the results the game returned.

6. The budget calculator (most major news sites)

Perhaps the most widely used form of gaming mechanics used in news is the budget calculator. The viewer enters a salary, the fuel-type of their car, amount of alcohol units consumed per week and other details and then gets told how much better or worse off they will be based on the new budget.

This budget calculator from the BBC shows gaming mechanics in online news is nothing new – going back at least 10 years. Here are BBC examples from 2002, 2003, 2004, 2005, 2007, 2008, 2009, 2010 and 2011.

7. Christmas on the high street: retail winners and losers (Guardian)

At the beginning of this year the Guardian produced an interactive based on the Monopoly board. By clicking on each retailer the player finds out how business faired last Christmas.

8. Obameter (PolitiFact)

PolitiFact also uses gaming mechanics, such as with its Obameter, which tracks the US President’s campaign promises, the Truth-O-Meter (which also comes in app form) to test politicians’ and the GOP Pledge-O-Meter to rank political promises.

Speaking at the World Editors Forum in October founder and editor of the site Bill Adair said he felt there was “a tremendous lack of imagination” in the news industry in how to take advantage of new publishing platforms.

It’s like we’ve been given a brand new canvas with this whole palette of colours and we’re only painting in grey. We need to bring all the other colours to this new canvas.

9. Dollars for Docs (ProPublica)

US investigative news site ProPublica regularly uses gaming mechanics in news stories, such as with Dollars for Docs which enables people to find out whether their health professional has received money from drugs companies. Speaking at the World Editors Forum Scott Klein, editor of news applications, told the conference that as well as adding context, a news app has the ability to personalise and place the user at the centre of the story and offer them the ability to see the impact on them. “It doesn’t just tell a story, it tells your story,” he said.

10.  Fix the deficit (New York Times)

Here’s a budget puzzle from the New York Times. The reader is asked to work out where to make spending cuts to balance the books and hopefully get a sense of the financial challenges, tough decisions and the size of the shortfall.

Want to find out more about newsgames? Book a ticket for news:rewired here.

Recommended reading, viewing and listening:

This is a cross-post from news:rewired.

Guardian Developer Blog: Journalists compile a Christmas wish list for developers

Image by Mike_fleming on Flickr. Some rights reserved

The Guardian Developer Blog has posted December’s “Carnival of journalism” round-up, after asking “what journalists and programmers might exchange as presents during the festive season”.

It’s well worth a read to find out the wish lists of some key people interested in the space where journalism and technology meet.

Journalism lecturer Paul Bradshaw’s “fantasy” Christmas list includes wishing for the ability to cross link in ways to make journalism more transparent.

One item on his list is the ability to:

Add contextual information on any individual mentioned in a story, for example a politician who receives payment from a particular industry.

Another is for journalists to be able to:

Give users critical information about the source of particular information – beyond “Pictures from YouTube”

This idea got the thumbs up from the post’s author Martin Belam:

Jonathan Frost at Wannabehacks also warmed my heart by concluding that “User experience should be the next big thing in journalism and development. Don’t leave the designer out in the snow.”

Belam’s article with links to all related posts is here: December’s “Carnival of journalism” round-up

How to embed tweets directly from the new Twitter

This is essential reading for anyone who embeds tweets into a news story or blog post.

Twitter now has an “embed this tweet” option on all tweets.

In the new Twitter, simply find the tweet you want to embed, click Twitter name (e.g. The Stream or The New York Times) on the individual tweet, then “details” and click “embed this tweet” and copy and paste the code.

This replaces the need to use Twitter’s (buggy) Blackbird Pie tool or a plugin such as Embedly.

Hat tip: 10,000 Words and Adam Tinworth on One Man and his Blog.

Company finance search tool Duedil receives further funding

Duedil, which describes itself as the world’s largest database of free company financials, has just finalised a second round of investment from Jonty Hurwitz, the founding CTO of loans firm Wonga.

Duedil is a free tool that all journalists should take a look at, as it provides a hugely valuable way to search for information on company finance, directorships and more.

Duedil’s database lists every company and director in the UK and Ireland allowing anyone to access the information for free.

It has recently added new features including alerting you to which of your LinkedIn contacts may be able to provide information on that company.

In a release, Duedil said it “has ambitious plans to revolutionise the way business information is accessed and used”.

Angel investor Hurwitz, who is investing an undisclosed sum and has a minority stake in Duedil, “has built a team and technology platform that have radically altered the short-term finance market,” the release states.

Founded in 2007 with Errol Damelin, Wonga turned over £74 million in 2009, and is growing every year.

The release states:

With an eye for the next big thing, Hurwitz sees the vast potential for business growth in big data analytics. He will bring both his technical and strategic expertise to Duedil, which he hopes will develop into the premier source of business information in the world.

Tool of the week for journalists – Facebook Search

Tool of the week: Facebook Search

What is it? A tool that allows you to search Facebook without logging in

How is it of use to journalists? Social media searches have become a key part of newsgathering process. This tool is a search engine for Facebook. It allows you to search if you are not logged in of if you don’t have a Facebook account.

Based on Facebook’s API, it allows you to search posts, photos, people, pages, groups and events.

As well as being useful for searching by keyword, it is also a good way to test to see if the page for your news site comes up in a search.

The top 10 most-read stories on Journalism.co.uk, 3-9 December

1. Top 10 Facebook news stories of 2011

2. Express & Star publisher announces up to 50 job cuts

3. Lebedev and Kelner launch Journalism Foundation

4. Top 20 most clicked news stories on Facebook in 2011

5. Five tips for writing an effective press release

6. Tool of the week for journalists – Buffer, for scheduling tweets

7. Top 10 Twitter news stories of 2011

8. Trinity Mirror merger sees creation of Media Scotland

9. Media release: Reuters announces global extension of Journalism Trainee Program

10. Guardian study finds just 22.6% of journalists are female