Tag Archives: espn

Journalism Daily: Trinity Mirror’s Midlands consultation, Wikipedia’s editorial changes and the industry chicken and egg conundrum

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The Wrap: ‘Is ESPN The Mag committing ‘publishing suicide’?’

Dylan Stableford looks at the US magazine industry’s plight: rapidly declining single-copy sales and advertising pages plummeting in number last year. Yet magazines are offering big discounts. For example, ESPN The Magazine’s 2 million subscribers can extend their subscriptions for a year – for $1. Is this approach ‘publishing suicide’?

Full post at this link…

Paid content round-up: Newport Daily News, ESPN and thoughts from Salon

The long-running debate around pay walls for online news sites seems to be moving into reality.

Following recent announcements by the Sunday Times and News International, Nieman Journalism Lab has this report on Rhode Island’s Newport Daily News.

The 12,000-circulation paper has introduced a three-tier pricing structure for print/online subscriptions (see the video below).

Meanwhile, paidContent.org reports that ESPN The Magazine is introduced paid-for online content.

On the subject, Salon co-founder Scott Rosenberg’s post is well worth a read (via Mark Potts). Rosenberg has experience in the field – “[A]t Salon we tried every online revenue strategy you can imagine,” he writes.

“Yes, 2009 is different from 2000-2002. But the fundamental lesson remains: you can get some revenue from readers, and there’s nothing wrong with trying; but if in doing so you cut yourself off from the rest of the web in any way, you are dooming yourself to irrelevance and financial decline.”

ESPN in video content deal with AOL.com

ESPN has made its first online content deal to provide video content to AOL.com.

Clips from the sports site will appear in an ESPN channel and will be viewed via an embedded video player.

The video will also be searchable on the internet portal’s site. The player will offer links to ESPN.com content related to the clips.

According to a press release from the company, in 2007 ESPN.com videos were viewed 1.2 billion times.