As reported by The Business Desk West Midlands earlier this week, Trinity Mirror is launching a new freesheet as a sister paper to the paid-for Birmingham Post, which changed from a daily to weekly publication last year.
Birmingham Post Lite will be delivered to around 18,000 homes in the south Birmingham areas of Harborne and Moseley and will contain a selection of the Birmingham Post’s editorial content and material from its Post Property magazine, says a release.
The new newspaper will not carry the paid-for Post’s specialised business
and financial news. Instead it will combine south Birmingham news with the features and leisure content from the Post’s award-winning team.
The BusinessDesk (TBD) had the date pegged as April 22, but suggests the launch is a direct response to plans for a new rival title, the Birmingham Press, from newspaper entrepreneur Chris Bullivant.
“The title (…) is intended to go head-to-head with the Press in the battle to secure advertising from the city’s mid-market estate agents,” says TBD’s report.