Dylan Stableford looks at the US magazine industry’s plight: rapidly declining single-copy sales and advertising pages plummeting in number last year. Yet magazines are offering big discounts. For example, ESPN The Magazine’s 2 million subscribers can extend their subscriptions for a year – for $1. Is this approach ‘publishing suicide’?
All journalists have had days when none of your calls are returned and multiple voicemail messages bear no fruit. On occasion I’ve wished someone would just tell me they weren’t going to answer.
Still there’s no need for the reaction given to Folio’s senior editor, digital, Dylan Stableford by another B2B publisher, as he followed up a legitimate tip on job cuts at US B2B publisher Edgell.
“I left messages for Edgell’s chairman and CEO Gabriele Edgell, COO Dan Ligorner and president Gerry Ryerson late last week seeking comment, as well as sent e-mails to a bunch of staffers listed on their contact page,” writes Stableford.
His inquiries finally received an email response – though perhaps not what he was after:
From: Gerry Ryerson
Sent: Tuesday, May 20, 2008 5:11 PM
To: Dylan Stableford
Cc: Tony Silber; Dan Ligorner; Gabriele Edgell
Subject: RE: folio: inquiry
We don’t have any information we’d like to share about our company right now. If we had a comment Gabriele, Dan or I would have returned your calls. I’d also appreciate you not continuing to contact everyone on our mastheads as its just a distraction to our business.
Gerald C. Ryerson
You’d think he’d know better…