It’s Listmas time, time for us media commentating types to predict what the future might hold for the industry. Not content with a top 10, Folio has 115 predictions for the media and magazine industry from top US-based media executives.
Accelerating competition for magazines on new technology platforms and realising that the magazine is only one product within a brand are popular choices in this list looking at what forces will be shaping the industry next year.
“I left messages for Edgell’s chairman and CEO Gabriele Edgell, COO Dan Ligorner and president Gerry Ryerson late last week seeking comment, as well as sent e-mails to a bunch of staffers listed on their contact page,” writes Stableford.
His inquiries finally received an email response – though perhaps not what he was after:
From: Gerry Ryerson
Sent: Tuesday, May 20, 2008 5:11 PM
To: Dylan Stableford
Cc: Tony Silber; Dan Ligorner; Gabriele Edgell
Subject: RE: folio: inquiry
We don’t have any information we’d like to share about our company right now. If we had a comment Gabriele, Dan or I would have returned your calls. I’d also appreciate you not continuing to contact everyone on our mastheads as its just a distraction to our business.