Telegraph.co.uk: MSN discussing hyperlocal partnerships with local papers

July 30th, 2009Posted by Laura Oliver in Editors' pick, Newspapers, Online Journalism

Microsoft has been very chatty this week – see its long-awaited announcement of a search partnership with Yahoo.

On top of this and following the launch of the data-rich MSN Local, MSN executive producer Peter Bale told the Telegraph that the site was hoping to take feeds from local newspapers and map the content.

“Hyperlocal news online has never been more important and we think this is a really interesting growth area,” he said.

Payment for the feeds is a possibility or a linking/traffic driving arrangement could be made, he added.

Full post at this link…

Tags: Hyperlocal, msn, MSN Local

One Response to “Telegraph.co.uk: MSN discussing hyperlocal partnerships with local papers”

Journalism Daily: Reed divestment update and Chris Anderson on the media | Journalism.co.uk Editors' Blog Says:

August 12th, 2009 at 10:49 am
[...] Telegraph.co.uk: MSN discussing hyperlocal partnerships with local papers [...]

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