ESPN has made its first online content deal to provide video content to AOL.com.
Clips from the sports site will appear in an ESPN channel and will be viewed via an embedded video player.
The video will also be searchable on the internet portal’s site. The player will offer links to ESPN.com content related to the clips.
According to a press release from the company, in 2007 ESPN.com videos were viewed 1.2 billion times.
Content from IPC Media’s instyle.co.uk is to feature on AOL’s UK portal, as part of a new deal between the two Time Warner subsidiaries.
Fashion tips, celebrity photos and shopping advice from In Style will form part of AOL UK’s lifestyle channel, a press release from IPC said.
Kirsten Price, publishing director of In Style, said the partnership would give the title the opportunity to tap into the internet portal’s users and that content would be delivered on a daily basis.