Press+, the paywall and micropayment system launched by US venture Journalism Online, has added new features to its technology aimed at signing up student media partners in the US and attracting payments from off-campus users, such as parents and alumni.
In 2011 the Daily O’Collegian at Oklahoma State University will launch the system on its website, ocolly.com, a release states.
The paper will collect a small fee from online readers who are outside the school’s immediate geographic area and who do not use an email address with an .edu affiliation and who read the paper online more than three times a month. This is achieved by deploying two aspects of the Press+ platform in tandem: the “meter” technology combined with “geo-targeting” technology.
Journalism Online was launched in April 2009, and won investment from News Corp in June 2010. Its first client was LancasterOnline.com, which began using the Press+ system in July to charge for its access to its obituary pages. Last month non-profit investigative journalism organisation ProPublica signed up to the system.