Dave Lee offers some interesting ideas on how a virtual gifts or credit model implemented via Facebook could help newspaper publishers rethink their revenue models.
Am I telling everyone that newspapers need to start deploying farm-based games across their sites? No, don’t be silly. What I am saying is that people’s desire to have Facebook Credits in order to play online games is, for editors, a gift from the gods. Suddenly, we’ve got millions of people – young people, don’t forget – who have credits. Credits which they didn’t buy to read news but, now they’ve got them won’t give much thought to spending a couple on content.
The newspaper would, on current rates (dictated by Facebook), take 70 per cent of each credit’s monetary value.
I believe, ladies and gents, that’s what we call a business model.
Full post on Dave Lee’s blog at this link…
Press+, the paywall and micropayment system launched by US venture Journalism Online, has added new features to its technology aimed at signing up student media partners in the US and attracting payments from off-campus users, such as parents and alumni.
In 2011 the Daily O’Collegian at Oklahoma State University will launch the system on its website, ocolly.com, a release states.
The paper will collect a small fee from online readers who are outside the school’s immediate geographic area and who do not use an email address with an .edu affiliation and who read the paper online more than three times a month. This is achieved by deploying two aspects of the Press+ platform in tandem: the “meter” technology combined with “geo-targeting” technology.
Full release via Smudged Newsprint at this link…
Journalism Online was launched in April 2009, and won investment from News Corp in June 2010. Its first client was LancasterOnline.com, which began using the Press+ system in July to charge for its access to its obituary pages. Last month non-profit investigative journalism organisation ProPublica signed up to the system.