Dave Lee offers some interesting ideas on how a virtual gifts or credit model implemented via Facebook could help newspaper publishers rethink their revenue models.
Am I telling everyone that newspapers need to start deploying farm-based games across their sites? No, don’t be silly. What I am saying is that people’s desire to have Facebook Credits in order to play online games is, for editors, a gift from the gods. Suddenly, we’ve got millions of people – young people, don’t forget – who have credits. Credits which they didn’t buy to read news but, now they’ve got them won’t give much thought to spending a couple on content.
The newspaper would, on current rates (dictated by Facebook), take 70 per cent of each credit’s monetary value.
I believe, ladies and gents, that’s what we call a business model.