Press+, the paywall and micropayment system launched by US venture Journalism Online, has added new features to its technology aimed at signing up student media partners in the US and attracting payments from off-campus users, such as parents and alumni.
In 2011 the Daily O’Collegian at Oklahoma State University will launch the system on its website, ocolly.com, a release states.
The paper will collect a small fee from online readers who are outside the school’s immediate geographic area and who do not use an email address with an .edu affiliation and who read the paper online more than three times a month. This is achieved by deploying two aspects of the Press+ platform in tandem: the “meter” technology combined with “geo-targeting” technology.
Non-profit investigative journalism outfit ProPublica is to start using Press+, a payment plaform launched last year by startup Journalism Online.
ProPublica will use the tool to manage public donations, with Press+ logos across the site to encourage users to give money. Following an arrangement with the John S. and James L. Knight Foundation, which has provided 10 non-profit news sites with the platform, ProPublica will not have to share revenue with Journalism Online for the first year. The New York-based non-profit is the second outlet to take up Press+, following its launch on the New Haven Independent site in June.
“We’re especially pleased with this investment because News Corp. is the industry leader in making the case that there is value in journalism online for which readers will be willing to pay,” says Crovitz in the release.
Journalism Online says its Press+ system will offer newspapers and publishers a range of paywall options from metered access, such as that used by the Financial Times’ website, and give users a common login across the sites it serves.