Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.
At first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.
The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. The number of downloads by print subscribers who read the app is not included in that figure. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription.
Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”.
“But consumers are much more savvy than that,” he said. “They read it, but read it differently.”
Research shows most users of the Wired UK iPad read in linear form.
He also revealed some good news for advertising. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed.
He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial.
Director Tim Burton surrounded by dictaphones at Comic Con 2009, one of 50 images made available by Wired as part of its new creative commons plan. Image: Wired.com
Wired.com has made what looks like a canny move in deciding to license its own images under creative commons in return for a mention and a link.
The technology site doesn’t currently sell the images, so the commons licence will cost it nothing but will probably generate some useful publicity today, like this, plus traffic and SEO in the long run.
Wired hasn’t stipulated where the link and mention have to go, so presumably it’s fine to put it either right next to the image or bury it at the bottom of your blog post.
The licence also allows users to edit images, as I have with the one above. Just a simple crop here, but mashups and other edits are also fine.
The move also raises a long-standing lack of clarity over the CC “non-commercial” licence. When we use CC images on Journalism.co.uk, we usually steer clear of images marked “not for commercial use” because we carry ads on the site and the site is a profitable entity.
But the distinction isn’t as clear cut as that according to some. Nieman Journalism Lab’s Joshua Benton has an in-depth post about the CC issue, read it here.
Al Jazeera English will soon be launching a new television show called The Stream which will closely integrate online communities and the news by harnessing social networking in both the sourcing and reporting of stories, according to a report from Wired.
During the course of the show, they’ll read tweets and updates (and display them on-screen) as they come up. They’re also planning on interviewing guests via Skype — connection quality issues be damned. In a screen test we saw at the Wired offices recently, the hosts bantered with each other and with in-studio guests, but also responded to viewers’ @ replies, played YouTube videos, and Skyped with social media mavens around the world. The studio was liberally sprinkled with monitors, and the show frequently cut to fullscreen tweets while the hosts read the 140-character updates out loud, hash tags and all.
According to this Twitter account, The Stream, understood to be due for launch in May, will be “a web community and daily television show powered by social media and citizen journalism”.
Outlining the plan on Facebook AJEstream says it will initially cover about five stories a day, based on the work of journalists and producers trawling the web and also by using an element of crowdsourcing opinion online on what topics interest people the most.
Benjamin Cohen, technology editor at Channel 4 News, has blogged about the experience of being sent the latest, personalised edition of Wired magazine.
Well, personalised for some. “Opinion formers” around the UK have been sent a copy of Wired, titled “Your life torn open”, with personal information about them splashed over the front cover. Cohen was shocked by the information that they printed – and it is shocking at first. But then it is all publically available through Facebook, Twitter, Companies House and the Land Registry.
What’s shocking though is seeing all of this printed in black and white (or yellow in this case). Everything was available from Facebook, Twitter, Company House and the Land Registry but it shows the information is so readily available. It also shows how powerful these resources can be for private detectives or government agents.
When I noticed this month’s issue in my mailbox, I approached it with the same breathless anticipation that I do every month. I didn’t even mind the naked picture of Jennifer Aniston on the GQ subscription insert. I mean, it’s just advertising. You’ve got to make a living, right? Then, I turned you over to see what fascinating topics I would be delighted by this month. Boobs. Right there on the cover. A pair of breasts, no head, no rest of body… just boobs. Sure it accompanied a story on tissue re-engineering, so what other possible way might you visually represent that, but with a pair of breasts? No other possible way?
This isn’t the first time. We’ve been through this before. Your covers aren’t all that friendly to women on a regular basis, and that makes me sad.
To his credit Wired editor Chris Anderson has posted a lengthy reply in the comments:
[T]his problem goes beyond women: we have trouble putting *people* on the cover. It’s the same reason: they have to sell, and what sells for us is either big ideas (sans people) or well-known, likable people with interesting things to say. The problem is that there aren’t enough geek celebrities, so we often end up going with celebrity geeks instead. Our Gates and Zuckerberg cover didn’t sell as well as our Will Ferrell cover. I’m glad we did both, but at the end of the day, we have to work on the newsstand to be a profitable business.
The edition, which costs £2.39 to download, is a one-off before the magazine “takes a slight pause to assess/iterate before moving to monthly publication”, Wired UK editor David Rowan said in a previous interview with paidContent.
The Independent’s new title ‘i’ has also revealed plans to launch an iPad app later this month.
MD for digital at the Evening Standard and Independent Zach Leonard confirmed to Journalism.co.uk today that the compact paper will be developed through an iPad app which he hopes will be released on the app store later this month.
It’s very exciting for us. We are being confidential in terms of the specific price but it will be subscription based.
It draws directly from the i itself. Given the multimedia capabilities we will be adding increasing functionality over time.
He added that the app would provide the title with a payment mechanism for quality journalism, with an Independent app also currently under development.
The US edition of Wired magazine has launched its iPad app in characteristic fashion with its June edition, priced at $4.99. Writes editor-in-chief Chris Anderson:
The irony that Wired, a magazine founded to chronicle the digital revolution, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Let’s just say the medium is not always the message.
Except that now it is. I’m delighted to announce that Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. We have always made our stories accessible online at Wired.com, but as successful as the site is, it is not a magazine.
The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics.
Most interestingly, the magazine’s iPad edition has been in development for a year and will use new publishing technology from Adobe which will allow the title to create both the print magazine and its digital edition using the same system.
There is no finish line. Wired Magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition. Wired is finally, well, wired.
There has been plenty of excited coverage of the playground spat between the Wall Street Journal and the New York Times started by the Journal’s move into general interest metro coverage. The Journal’s news section, Greater New York, launched yesterday, and the Times war committee responded quickly with a memo to subscribers reminding them just how great the paper’s New York section is, and has been for so much longer than the Journal’s johnny-come-lately.
So far the whole thing seems, unsurprisingly, to have revolved about print, but Wired’s Eliot Van Buskirk claims the war is “really about digital”.
The spat appears to be about local New York coverage, but really, it’s about both organizations’ digital future (…) By cutting ad rates and suddenly going after the same non-financial local stories as the Times, Murdoch is waging a good, old-fashioned newspaper war in the traditional sense. But the spoils this time will be the hearts and minds of a digital audience faced with far more choices than consumers of print.
Techology magazine Wired is set to release a digital edition for the iPad by summer. Editor-in-chief Chris Anderson announced the planned launch on Friday at the annual Technology, Entertainment and Design conference (TED) in Long Beach, California. The first iPads are scheduled to go on sale in March.
The conference attendees were given a demonstration by Clark on a supersized iPad using content from the March edition of Wired.
According to Wired coverage, Anderson believes that the iPad “allows periodicals for the first time to do digital content with all of the same values and artistic range that are the hallmark of print magazines”.
Readers would be able to drag left and right to navigate articles; once choosing an article, they would navigate up and down to scroll through the story. By turning the device horizontally the user will also benefit from the rotating display system to view a double-page spread. The device will also have opportunities for interactive advertising.
Anderson did not mention how much the digital edition would cost.
It looks like Wired editor Chris Anderson is developing a new ‘manufacturing’ theory for entrepreneurs: do it yourself, but outsource everything, Anderson told the Supernova 2009 conference yesterday. “We are entering a new manufacturing age,” said Anderson. “I’ve been thinking about being analogue and the world of manufacturing.”
“The past decade, Anderson’s latest theory goes, was about figuring out ‘the new weave of our culture’ online without many of the usual organisational or physical boundaries. But the next 10 years will [also] be about learning how to bring those lessons and tools back into the real world. We are now ‘democratizing the tools of production,’ he said. For example, he has a $750 three-dimensional plastic prototype printer in his basement.”
“The result is that small-scale entrepreneurs can design, manufacture, and sell their own products by outsourcing nearly all of the work.”