Tag Archives: TED Conference 2010

Wired for iPad edition set for summer launch

Techology magazine Wired is set to release a digital edition for the iPad by summer. Editor-in-chief Chris Anderson announced the planned launch on Friday at the annual Technology, Entertainment and Design conference (TED) in Long Beach, California. The first iPads are scheduled to go on sale in March.

In a report of the conference on Wired.com, Anderson said: “We have lots of questions about our future. The good news is I think we found part of the answer (…)We think this is a game changer.”

Condé Nast, publisher of Wired announced last year that it would have a digital version of Wired available before the iPad was even official. For the last six months, Wired creative director Scott Dadich has worked with Jeremy Clark from Adobe to design the Wired iPad version.

The conference attendees were given a demonstration by Clark on a supersized iPad using content from the March edition of Wired.

According to Wired coverage, Anderson believes that the iPad “allows periodicals for the first time to do digital content with all of the same values and artistic range that are the hallmark of print magazines”.

Readers would be able to drag left and right to navigate articles; once choosing an article, they would navigate up and down to scroll through the story. By turning the device horizontally the user will also benefit from the rotating display system to view a double-page spread. The device will also have opportunities for interactive advertising.

Anderson did not mention how much the digital edition would cost.