Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.
At first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.
The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. The number of downloads by print subscribers who read the app is not included in that figure. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription.
Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”.
“But consumers are much more savvy than that,” he said. “They read it, but read it differently.”
Research shows most users of the Wired UK iPad read in linear form.
He also revealed some good news for advertising. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed.
He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial.
Digital media developer Daniel Sharp has praised the next version of the Windows operating system for its ease of use when programming.
Writing for the Kernel, the Stonewash co-founder states the advantages of developing digital media products for Microsoft’s as-yet-unreleased operating system over Google’s Android OS:
I’ve just come from another testing meeting. Seven of us around a table looking at an Android app that’s in the mid-stages of development. We’ve found unique issues on each device, every device on the table was running a different version of Android, with different resolutions, capabilities and specifications. Getting this right is going to be time consuming…
Meanwhile, for the past seven weeks we’ve also been working on a super-secret project building magazine apps for the Windows 8 launch. In those seven weeks, we’ve managed to create a solid first version, that works across all resolutions, laptops, desktops and tablets, whether they use a touch screen, pen or mouse. Development was easy.
If you’re looking at a smartphone application then Windows 8 isn’t for you; it’s not for smartphones. But if you’re looking at a tablet application, take a good hard look at Android and the figures. I took one look at them and I’m not convinced.
And that’s why I have paused all our Android development in favour of Windows 8.