Wired.com has made what looks like a canny move in deciding to license its own images under creative commons in return for a mention and a link.
The technology site doesn’t currently sell the images, so the commons licence will cost it nothing but will probably generate some useful publicity today, like this, plus traffic and SEO in the long run.
Wired hasn’t stipulated where the link and mention have to go, so presumably it’s fine to put it either right next to the image or bury it at the bottom of your blog post.
The licence also allows users to edit images, as I have with the one above. Just a simple crop here, but mashups and other edits are also fine.
The move also raises a long-standing lack of clarity over the CC “non-commercial” licence. When we use CC images on Journalism.co.uk, we usually steer clear of images marked “not for commercial use” because we carry ads on the site and the site is a profitable entity.
But the distinction isn’t as clear cut as that according to some. Nieman Journalism Lab’s Joshua Benton has an in-depth post about the CC issue, read it here.