Tag Archives: Nielsen Online

Paywall results in for Newsday as US newspapers see dip in traffic

Some interesting takeaways from new traffic stats for US newspapers released by Nielsen this week and reported by Editor & Publisher.

Unique users to the Newsday website, which went behind a paywall in late October, decreased by 2.2 million in October 2009 to 1.7 million in November.

Elsewhere 16 of the top 30 newspapers in the figures posted a year-on-year drop in unique users – in part a result of the bumper traffic created by the presidential race in November 2008.

Unique users to the New York Times, USA Today and LA Times websites fell by more than 20 per cent year-on-year, according to the November stats. But the New York Times did record the highest number of unique users for the month at 16,635,000.

But the biggest winner by far in November was Tampa Bay Online, which saw a gigantic 354 per cent jump in unique users to 1,724,000.

Related reading: More on the average time spent on US newspaper websites in November

Increase in UK online display advertising activity, says Nielsen

Online display advertising activity in the UK has increased year-on-year despite the current economic climates, figures from Nielsen Online for the first quarter of 2009 are suggesting.

The number of display advertisers, the number of individual campaigns and the number of ad creatives used all rose by 21 per cent compared with stats for the same period last year.

Over 5,900 advertisers ran online display ad campaigns in Q1 2009 with a monthly average of 11,000 campaigns.

“Whilst other media have suffered in the amount of advertising they attract, online continues to thrive. Although advertisers are probably getting more bang for their buck through falling online advertising rates, the strong increase in the level of display advertising activity is reason enough for online publishers and media owners to be optimistic about the year ahead – particularly if the retail and finance sectors continue their heavy activity,” said Alex Burmaster, communications director, online, in the report.

In the news and information sector, OMNIsport was the most active advertiser in online display advertising.

Has ditching print edition damaged Post-Intelligencer’s web traffic?

Following on from last week’s City University study, which suggested that traffic drops when a news title goes online-only, Editor&Publisher reports on a decrease in unique users to the Seattle Post-Intelligencer since it abandoned its print run.

The site was not among the US’ top 30 newspaper websites last month, according to data from Nielsen Online and posted a 23 per cent year-on-year drop in unique users.

It’s local counterpart and former online collaborator before it went online-only, the Seattle times, posted a 70 per cent year-on-year gain in unique users last month to its own website – recording 2.2 million.

However, according to a spokesman for the Seattle PI’s owners, in an article on the Puget Sound Business Journal, the Nielsen data is flawed and internal data suggets the site actually showed a 10 per cent growth in year-on-year traffic last month.

Nieman Journalism Lab: Why Wichita Eagle couldn’t cash in on record traffic

Kansas.com, the site of US newspaper The Wichita Eagle, saw its traffic surge last month, making it the 15th most-visited US newspaper site for February, according to Nielsen Online.

The spike was partly a result of a link to one of the Eagle’s stories appearing on the homepage of Yahoo.

Yet despite this influx of visitors the site can’t monetise such peaks, because of the ‘dirt-cheap remnant advertising’ it runs during such surges, as Nieman reports.

Full story at this link…

Nielsen Online release: Web traffic to top 10 US newspapers grew 16 per cent last year

Nielsen Online, a service of The Nielsen Company, today reported a 16 per cent year-on-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008.

NYTimes.com was the number one online newspaper destination in December 2008, with 18.2 million unique visitors. USATODAY.com and washingtonpost.com took the second and third spots, with 11.4 million and 9.5 million unique visitors, respectively. Download PDF release

Election traffic: WashingtonPost sees biggest jump but CNN leads

Beet TV’s Andy Plesser, writes that the Washington Post was long a pioneer in online content,

“[and] … registered the biggest percentage jump on Election Day, compared to the previous Tuesday, Nielsen Online reported last night.  Although far from the newly crowned traffic leader, CNN.com, the Post jumped 113 percent to 2.3 million unique visitors”

So, CNN were the real winners of the day with a 400 per cent traffic spike for the site.

Here, CNN anchor and special correspondent Soledad O’Brien speaks to Beet TV about reporting from the exit polls, and the changes she has witnessed in web reporting over the past 12 years.

Editor&Publisher: Top 30 news sites for September 2008

Nielsen Online’s top 30 current event and global news destinations list, with percentage changes comparing September 2008 with September 2007. The Huffington Post continues to pull off big increases in unique users – visitors to the site soared 457 per cent to 7.4 million in September.

CNN’s iReport marks second birthday with 175,000 contributions

Two years since its launch and CNN’s iReport has received 175,000 videos and photos on news topics from users.

According to a press release from CNN, 125,000 of these submissions were made in the second year of the project.

The user-generated content initiative attracts an average of almost 15,000 reports a month.

In February this year iReport launched its own website, which now has 85,000 registered users and, according to Nielsen Online figures, attracts 2.3 million unique users each month and generates 7.1 million page views a month.

The scheme has become ‘an exceptionally powerful newsgathering tool for the network’ and submissions and iReporters have been featured across CNN’s broadcast and online platforms, the company said.

“Sometimes the iReports we receive are first images of breaking news and often exhibit powerful points of view on issues or news events. But every day our iReporters show an enthusiasm for and pride in the community they have created,” said Susan Grant, executive vice president of CNN News Services.

Editor and Publisher: Top US News sites beat Google News for traffic

Several newspaper networks surpassed Google News and achieved more unique traffic in May, according to new data from Nielsen Online.

Editor and Publisher reported that NYTimes.com stood out with 21.3 million unique visitors while Google News gleaned 11.3 million monthly visitors.

Tribune Newspapers and Gannett Newspapers, taken as groups, beat the online behemoth as well.

Yahoo News was the number one current events and global news destination in May with a unique audience of 35.8 million.