Unique users to the Newsday website, which went behind a paywall in late October, decreased by 2.2 million in October 2009 to 1.7 million in November.
Elsewhere 16 of the top 30 newspapers in the figures posted a year-on-year drop in unique users – in part a result of the bumper traffic created by the presidential race in November 2008.
Unique users to the New York Times, USA Today and LA Times websites fell by more than 20 per cent year-on-year, according to the November stats. But the New York Times did record the highest number of unique users for the month at 16,635,000.
But the biggest winner by far in November was Tampa Bay Online, which saw a gigantic 354 per cent jump in unique users to 1,724,000.
Online display advertising activity in the UK has increased year-on-year despite the current economic climates, figures from Nielsen Online for the first quarter of 2009 are suggesting.
The number of display advertisers, the number of individual campaigns and the number of ad creatives used all rose by 21 per cent compared with stats for the same period last year.
Over 5,900 advertisers ran online display ad campaigns in Q1 2009 with a monthly average of 11,000 campaigns.
“Whilst other media have suffered in the amount of advertising they attract, online continues to thrive. Although advertisers are probably getting more bang for their buck through falling online advertising rates, the strong increase in the level of display advertising activity is reason enough for online publishers and media owners to be optimistic about the year ahead – particularly if the retail and finance sectors continue their heavy activity,” said Alex Burmaster, communications director, online, in the report.
In the news and information sector, OMNIsport was the most active advertiser in online display advertising.
The site was not among the US’ top 30 newspaper websites last month, according to data from Nielsen Online and posted a 23 per cent year-on-year drop in unique users.
It’s local counterpart and former online collaborator before it went online-only, the Seattle times, posted a 70 per cent year-on-year gain in unique users last month to its own website – recording 2.2 million.
However, according to a spokesman for the Seattle PI’s owners, in an article on the Puget Sound Business Journal, the Nielsen data is flawed and internal data suggets the site actually showed a 10 per cent growth in year-on-year traffic last month.
Nielsen Online, a service of The Nielsen Company, today reported a 16 per cent year-on-year increase in unique visitors to the top 10 newspaper Web sites, growing from 34.6 million unique visitors in December 2007 to 40.1 million in December 2008.
Beet TV’s Andy Plesser, writes that the Washington Post was long a pioneer in online content,
“[and] … registered the biggest percentage jump on Election Day, compared to the previous Tuesday, Nielsen Online reported last night. Although far from the newly crowned traffic leader, CNN.com, the Post jumped 113 percent to 2.3 million unique visitors”
Nielsen Online’s top 30 current event and global news destinations list, with percentage changes comparing September 2008 with September 2007. The Huffington Post continues to pull off big increases in unique users – visitors to the site soared 457 per cent to 7.4 million in September.
Two years since its launch and CNN’s iReport has received 175,000 videos and photos on news topics from users.
According to a press release from CNN, 125,000 of these submissions were made in the second year of the project.
The user-generated content initiative attracts an average of almost 15,000 reports a month.
In February this year iReport launched its own website, which now has 85,000 registered users and, according to Nielsen Online figures, attracts 2.3 million unique users each month and generates 7.1 million page views a month.
The scheme has become ‘an exceptionally powerful newsgathering tool for the network’ and submissions and iReporters have been featured across CNN’s broadcast and online platforms, the company said.
“Sometimes the iReports we receive are first images of breaking news and often exhibit powerful points of view on issues or news events. But every day our iReporters show an enthusiasm for and pride in the community they have created,” said Susan Grant, executive vice president of CNN News Services.