Tag Archives: seattle pi

Has ditching print edition damaged Post-Intelligencer’s web traffic?

Following on from last week’s City University study, which suggested that traffic drops when a news title goes online-only, Editor&Publisher reports on a decrease in unique users to the Seattle Post-Intelligencer since it abandoned its print run.

The site was not among the US’ top 30 newspaper websites last month, according to data from Nielsen Online and posted a 23 per cent year-on-year drop in unique users.

It’s local counterpart and former online collaborator before it went online-only, the Seattle times, posted a 70 per cent year-on-year gain in unique users last month to its own website – recording 2.2 million.

However, according to a spokesman for the Seattle PI’s owners, in an article on the Puget Sound Business Journal, the Nielsen data is flawed and internal data suggets the site actually showed a 10 per cent growth in year-on-year traffic last month.

NYTimes.com: Seattle Post-Intelligencer goes web only

“The Seattle Post-Intelligencer will produce its last printed edition on Tuesday and become an internet-only news source, the Hearst Corporation said on Monday, making it by far the largest American newspaper to take that leap,” reports the New York Times.

Full story at this link…

(Also: Seattle PI’s Bill Virgin on ‘How to kill an American newspaper’ at this link)