Category Archives: Traffic

DNA 2008: Guardian to use Pluck to monitor users online

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The Guardian is working on a project to monitor user interaction with their website more closely.

This ‘attention data’ will then be reflected in content and community areas of the site, Tom Turcan, general manager and head of digital media development at the Guardian, told Journalism.co.uk.

Turcan would not be drawn on specifics of the plan, but said the project would involve social media firm Pluck – whose SiteLife technology is to be introduced to the community areas of Guardian.co.uk later this year.

“The principle of tracking how people use things and then reflecting it back on the site is a way to build community,” he said.

Most recommended/most e-mailed lists are basic examples of how the analysis may be used, said Turcan, but emphasis will be placed on representing ‘crowd wisdom’ in a ‘bespoke’ form.

Turcan was speaking on a panel discussing news on social networks, during which he announced the following figures for Guardian.co.uk (they are all per month):

  • 2 million podcasts downloaded
  • 0.5 – 1 million videos viewed
  • 2 million RSS clicks
  • 50,000 blog posts

Record traffic as hellomagazine.com tops 1.5 million users

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Hellomagazine.com has received a record number of monthly users, according to figures from ABC Electronic.

According to data released this week, the celebrity, fashion and royalty news site had over 1,528,577 unique users in January, an increase of 22 per cent year-on-year and up nearly 83 per cent from its last reported traffic figures from October, last year, when in had slumped to a low of 832,473.

LA Times website records 100 million page views in February

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Latimes.com recorded 101,364,530 page views last month, according to an email to staff from executive editor Meredith Artley – shown in full on Mediabistro.

And they’re not stopping there: Artley says plans are underway to redesign the site’s local section and add more blogs to its repertoire.

Her note also details traffic to the site’s blogs with February attracting a record 5,764,230 of page views to this area.

“[T]raffic is up across the board due to great efforts by the Web and print teams (a distinction that gets blurrier every day), and not just because of one news event or a few well-placed links from big traffic-driving sites like Drudge,” Artley writes.

Whatsontv.co.uk 358,700 monthly users, claims publisher

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TV listings website Whatsontv.co.uk is generating over 350,000 monthly unique users just 11 months after launching online, its publisher has claimed.

Ahead of its official publication later this week, IPC has today revealed selected figures from its first ABC Electronic  audit for the site.

According to the limited data released by IPC, audited result for December 2007 show whatsontv.co.uk delivering 358,700 unique users.

No further information about its cross-media audit was released by the company.

However, IPC stated that it will be issuing a full debut group product report for the publication.

The group product report is produced by the ABCE to show the number of users/viewers/readers across the various media it appears on/in.

Record web traffic for Northcliffe Media’s regional titles

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Northcliffe Media’s 50 local ‘Thisis’ newspaper websites have collectively grown their unique users by 56 per cent year-on-year.

According to internal data supplied by the group, its sites gleaned 2,740,000 uniques for January, with visits up 56 per cent to 7,670,000 and page views up 43 per cent to 51,000,000 – the first time the 50m barrier has ever been broken in a single month by Northcliffe, a company statement said.

Northcliffe’s parent company Daily Mail and General Trust revealed in a trading statement earlier this week that its regional news division had seen a 90 per cent increase in digital revenue during the final quarter of 2007.

Washington Post site attracts record traffic figures

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According to an internal note posted on Fishbowl DC, Washingtonpost.com broke its personal best for web traffic last month.

Political stories were particularly popular, writes Jim Brady, executive editor of the site, with traffic to politics articles almost doubling and a 60 per cent increase in unique users to this section.

Brady reports an increase in traffic across all sections – something he puts down in part to a big news month and a new design for the site’s story pages.

Newsquest attracts 4.8m unique users in 2007

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According to results release by its parent company Gannett, Newsquest’s network of newspaper websites in the UK recorded 4.8 million unique users last year.

While this is a rise from last May’s ABCe figures – which showed a figure of around 4.5 million unique users to the sites – the numbers seem low, given the portfolio includes over 180 websites, boasting such titles as The Herald in Glasgow, The Press in York and Bradford’s Telegraph & Argus.

Are the numbers smaller than expected? – I’m trying to get hold of someone at Newsquest and I’ll let you know the response.

Update – No one at Newsquest could give me an official comment, as the figures were released by Gannett and not them. One contact, however, did point out to me that whatever the level of traffic announced the fact that Newsquest participates in the ABCe audit gives a reliable point of reference.

Newsquest, Northcliffe, Kent Online and the Midlands News Association are the only regional news publishers to have their sites audited – where are the other players?