The LA Times recorded 127 million page views last month – breaking its previous record of 120 million.
The site attracted 19 million unique users in July, a memo from the paper’s Meredith Artley, executive editor for interactive, said.
While the recent Californian earthquake was a contributing factor to the traffic surge, new SEO techniques and growing popularity on social bookmarking sites have had a significant impact, Artley said.
Blog traffic also grew last month rising to 12 million page views. The most popular blog, in terms of traffic, was Top of the Ticket, which recorded 1,800,770 views, according to the paper’s figures.