Category Archives: Traffic

WAN 2008: Print and online newspapers on the rise

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The online consumption of newspapers has risen by 20% in the last year and by 100% over the last three years, according to stats released at the World Association of Newspapers (WAN) conference.

The World Digital Media Trends report – collected by 71 research companies and covering 232 countries – also suggested a 13.77% rise in the number of newspaper websites in the world bringing the total to 4,500.

52% of readers who view newspaper websites spend the same amount of time reading newspapers, according to the stats; while 35% say the time they spend with either print or online newspapers has increased.

Figures presented for print circulation worldwide presented an equally positive picture.

The circulation of paid for print dailies rose by 2.98% last year with the total number of titles increasing by 27.22%.

573,235,00 paid and free newspapers are distributed every day and 1.75 billion people read a print edition a day.

Print circulation in China, India and Latin America also showed growth.

Presenting the figures, WAN chairman Timothy Balding said these were just the facts, without sentiment or analysis.

And while figures pointing out that revenue in the advertising industry is still dominated by the print went hand in hand with the positivity of the circulation figures, follow-up sessions at the conference on integration and the challenges of web 2.0 to newspapers will perhaps paint a more cautious picture.

As Christophe Pleitgen, head of news for Reuters UK, told delegates in a later session:

“We are living on borrowed time. In a sense, some of us may have more time, while colleagues in the US would say it is high time. It’s great that newspaper editors are optimistic about the future. They have gotten on with integrating their newsrooms – doing that is more urgent than most of us think.”

Herald adds web stats to homepage

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Have just noticed The Herald is now featuring monthly and weekly web stats for the site alongside a ‘most popular story’ list at the bottom of its homepage.

The current figures suggest 259,215 visits and 1,039,215 page views for the site last week.

They also show 492,914 site visits for April, with 4,479,649 page views.

Guardian publishes string of anti-Telegraph stories – cue spat

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While the Daily Mail allegedly has a gentlemen’s agreement with the Telegraph not to write about each other’s parent company, it hardly seems worth pointing out that no such pact exists between the Guardian and the Telegraph online.

Over the last month a series of articles published by Guardian.co.uk has alleged various problems with or criticised Telegraph.co.uk.

The latest links the MyTelegraph section with the BNP for a second time in little over a week, detailing a blog post on the platform by BNP member Richard Barnbrook entitled ‘Blame the immigrants’.

The Guardian first made the connection between the party and MyTelegraph with an article looking into managing online communities that discussed MyT under the provocative headline ‘Platform for free speech … or hate?’ and went on to say one user ‘publishes BNP campaign literature and flyers’ on the site.

On both occasions the Telegraph emphasised the free speech ethos behind MyT, which is policed by readers who are relied upon to report offensive material.

The policy seems to be working – Barnbrook’s post has attracted over 30 comments including several from the hang ‘um and flog ‘um brigade alongside more measured anti-BNP responses.

MyTelegraph’s problems at the end of last year, as the technology firm behind its development went into administration, were also documented recently by the Guardian:

“Telegraph Media Group’s community media site MyTelegraph ‘is on life support’ until it receives an overhaul this summer, the company’s communities editor said today.

“Shane Richmond told the PPA Magazines 2008 conference that the site had suffered periodic downtime, slow page-loads and instability since the company which built it, Interesource, went in to administration late last year.”

I was there, he did say that, but then again he’d already blogged about it months before.

But then again, again. He DID say it, so it’s fair to report him saying it.

In addition to this last month’s ABCe figures showing that the Telegraph site passed the Guardian for the first time to become the UK’s most popular newspaper website in terms of unique users, seem only to have fanned the competitive fire.

The Guardian was the first to delve into the Telegraph’s recent rapid growth in unique users – from 12,283,835 in February to 17,036,081 in March, and 18,646,112 in April – suggesting a switch in internal measurement tools may have prompted the surge.

Continuing the series of pieces on the Telegraph’s online traffic – and there are a few of them now – the Guardian suggests that a review of online traffic measurement announced by JICWEBS last week was sparked by publishers concerns over the Telegraph’s recent growth.

All fair news pieces from the Guardian? Surely there can be no complaint with their reporting factual news? Well, yes there can.

After the publication of the latest Guardian piece today, Telegraph communities editor Shane Richmond came out fighting, accusing the Guardian of hypocrisy and arguing that if the charge leveled at the Telegraph is one of giving a platform to racists and fanatics then it is a charge that could well be applied to the Guardian’s Comment is Free blog.

“How about we take the view that when you have an open platform, whether it’s My Telegraph, Comment Is Free, or the internet itself, then you have to accept that a multiplicity of views will be expressed on it and that some of those views will be unpalatable to some people,” he wrote.

“If the Guardian’s attacks on our site are motivated by genuine concern, then they should look closer to home first. However, I suspect that this sustained criticism has more to do with sour grapes over recent audience trends.”

Stories about other publishers are fair game and healthy competition between the titles is to be encouraged.

But take the BNP stories and the numerous stories about the Telegraph’s web advances en masse and one may begin to wonder when healthy news reporting begins to border on the obsessive?

UPDATE – the ‘debate’ continues with a post from Shane Richmond in response to a comment left by Comment is Free editor Matt Seaton on his Telegraph.co.uk blog

Guardian most popular newspaper website in UK, according to Nielsen Online

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Some significant differences between the figures for unique users visiting UK newspaper sites released by Nielsen Online today and those announced by the Audit Bureau of Circulations Electronic (ABCe) last week.

While both rank the Guardian as the most popular in the UK, Nielsen’s figures suggest the site attracted 3 million unique users in the UK in April compared to 7,762,826 recorded by the ABCe.

The Telegraph attracted 2.7 million UK uniques in April, according to Nielsen – around 3.5 million less than the figure reported by the ABCe.

By the Nielsen figures the Sun attracted 1.9 million UK unique users, the Times 1.8 million and the Daily Mail 1.7 million over the same period.

Nielsen calculates its traffic figures using a panel-based method called NetView, which the company describes as ‘around 45,000 UK internet users who have opted in to download a meter which records all their PC, online and application usage on a continual and ongoing basis.’

In contrast, websites register themselves with the ABCe, which then audits data on web traffic recorded by the sites.

Very different methods – very different results.

Interestingly Nielsen also provides data on the ‘engagement’ of UK unique users with a site, differentiating between ‘heavy’ (>15 minutes), ‘medium'(>5 – >=15 minutes) and ‘light'(<=5 minutes) users.

The results of this analysis suggest the most popular online newspapers – the Guardian and Telegraph – have the highest percentage of light visitors (with 83%and 81% respectively).

The results for engagement in full:

Sun: 14% heavy, 16% medium, 70% light
Times: 13% heavy, 17% medium, 70% light
Daily Mail: 12% heavy, 14% medium,75% light
Telegraph: 7% heavy, 12% medium, 81% light
Guardian: 6% heavy, 11% medium, 83% light

The figures suggest that the Times is the only title to have gained in ‘heavy’ users since January 2008, while the Telegraph has recorded the biggest increase in ‘light’ users over the same period.

As Stephen Brooks, UK managing director for Nielsen Online, pointed out in the release: “Analysing the Telegraph’s audience by heavy, medium and light visitors reveals their dramatic growth in popularity is concentrated around light users, which could be due to the site’s improved visibility in search results,”

“This encapsulates the ‘reach vs engagement’ conundrum that newspaper sites face – is the best path to financial success attracting the most visitors or having a smaller core of more engaged users?”

BusinessWeek.com revises 2005 article on blogs because of ‘longtail’ traffic

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BusinessWeek.com has looked to data from its web traffic to update a story originally published in 2005 (pointed out by The Bivings Report).

After seeing that their article ‘Blogs Will Change Your Business‘ was continuing to attract significant traffic, authors Stephen Baker and Heather Green decided the demand for the information meant an updated version was necessary.

“Type in ‘blogs business’ on the search engine, and our story comes up first among the results, as of this writing. Hundreds of thousands of people are still searching ‘blogs business’ because they’re eager to learn the latest news about an industry that’s changing at warp speed. Their attention maintains our outdated relic at the top of the list. It’s self-perpetuating: They want new, we give them old,” wrote Baker and Green.

The article has not only been given the new headline ‘Social Media Will Change Your Business‘, but now features annotations and updates from experts.

An editor’s note at the top of the revised piece openly explains this strategy (emphasis is mine):

“When we published ‘Blogs Will Change Your Business’ in May, 2005, Twittering was an activity dominated by small birds. Truth is, we didn’t see MySpace coming. Facebook was still an Ivy League sensation. Despite the onrush of technology, however, thousands of visitors are still downloading the original cover story.

“So we decided to update it. Over the past month, we’ve been calling many of the original sources and asking the Blogspotting community to help revise the 2005 report. We’ve placed fixes and updates into more than 20 notes; to view them, click on the blue icons. If you see more details to fix, please leave comments. The role of blogs in business is clearly an ongoing story.

“First, the headline. Blogs were the heart of the story in 2005. But they’re just one of the tools millions can use today to lift their voices in electronic communities and create their own media. Social networks like Facebook and MySpace, video sites like YouTube, mini blog engines like Twitter-they’ve all emerged in the last three years, and all are nourished by users. Social Media: It’s clunkier language than blogs, but we’re not putting it on the cover anyway. We’re just fixing it.”

The original version still exists on the site, but directs readers to the updated piece. The writers have also been using their blog on the site to gain feedback from readers on what should be changed.
So that’s re-optimising the article for search engines, meeting the demands of readers and promoting the site as an up-to-the minute information source, all rolled into one.

OPA 08: 47% of weekly unique users to BBC News site are non-UK

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Pete Clifton, head of editorial development for multimedia journalism at the BBC, has said 47 per cent of the 17 million weekly unique users to the BBC News website come from outside of the UK.

Around half of these users, he told the Online Publishers Association conference, are from the US with a strong ex-pat following, but growing interest from US nationals in the BBC’s news coverage.

The site is also popular in India and Canada, Clifton added.

Media Guardian: 15m UK users visted newspaper, claims ComScore

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Nearly 15 million people – 44 per cent of UK internet users – visited newspaper sites during March, according to ComScore web metrics.

The Guardian says that ComScore figures suggest that Sun Online was the most visited UK newspaper site by residents of this country, recording 4.3 million unique users, with Guardian.co.uk second with at 3.6 million.

Telegraph.co.uk had 2.8 million users and Times Online 2.6 million.

Birmingham Post sees traffic surge

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Unique users to the Birmingham Post website rose by 72 per cent over the last month, according to the paper’s editor Marc Reeves.

Reeves released the figure for the period of March to April this year in a post to microblogging service Twitter.

The site’s relaunch in February gave the online edition more emphasis on breaking news throughout the day and increasing interaction between the site and readers.

In particular staff and readers have been encouraged to join the paper’s group of expert bloggers as part of a ‘web-first’ outlook.

Guardian: Mirror Group websites join ABCe

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Mirror Group Newspapers will this week begin reporting traffic to its websites by making public the results of monthly ABCe.

Traffic for the People, Sunday and Daily Mirror will, for the first time, be judged against that of the other leading newspaper brands when the figures are released on Thursday- all accept for the Independent, which still refuses to make its traffic figures public.

According to the Guardian, Trinity Mirror has admitted to having some reservations about the ABCe methodology but is still playing ball.

It expects to record a high percentage of its traffic from a domestic audience – unlike the leading UK newspaper websites of The Guardian and The Mail, which draw the majority of their traffic from overseas.

Hitwise: The Independent gains online market share in the UK

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The website of The Independent newspaper – one not know for its popularity, sophistication or embracing of the internet – has doubled its share of the UK online market over the last year, according to Hitwise.

“The market share of the UK Independent, which has traditionally lagged behind most of its rivals online, has more doubled over the last twelve months,” wrote Robin Goad, research director, Hitwise UK.

“It was the seventh most visited website in our News and Media (Print section) in March putting it behind the Daily Mail, Times, Sun, Telegraph, Guardian and FT, but ahead of the Mirror and Express”

Hitwise measures the relative success of a website by the share of UK-based internet users it attracts over a given period.