Mirror Group Newspapers will this week begin reporting traffic to its websites by making public the results of monthly ABCe.
Traffic for the People, Sunday and Daily Mirror will, for the first time, be judged against that of the other leading newspaper brands when the figures are released on Thursday- all accept for the Independent, which still refuses to make its traffic figures public.
According to the Guardian, Trinity Mirror has admitted to having some reservations about the ABCe methodology but is still playing ball.
It expects to record a high percentage of its traffic from a domestic audience – unlike the leading UK newspaper websites of The Guardian and The Mail, which draw the majority of their traffic from overseas.
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