Category Archives: Advertising

YouTube and Google News come together for publishers

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YouTube is offering news outlets featured in Google News the opportunity to become an official partner of the site – with an aim to increase video views on both YouTube and Google News.

According to a post on the Google News Blog, a partnership will offer the chance of prominent placement of a news organisation’s videos on YouTube’s news page; and, if the videos are embeddable, the opportunity to appear as a featured video on Google News.

News outlets can apply to be part of the YouTube Partner Program, which will also include an advertising revenue share program – as explained by the program’s ‘partner benefits’ page:

  • “Share revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money
  • Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
  • Utilize your own sales to sell your own ads.

Meanwhile, as reported by MediaWeek, Bauer and IPC Media have become two of the first magazine publishers to sell ads around their YouTube content on the site. They follow Channel 4, which struck a deal with the video-sharing site last month.

Google News Blog: A Call to News Publishers: How to Share Your Video.

Data Center Knowledge: Ads and widgets slowed news sites during Jackson surge

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An article from Data Center Knowledge cites evidence suggesting that advertising networks and widgets could have been key factors in slowing news sites during the surge of internet traffic as news broke of Michael Jackson’s death.

“Keynote Systems, which provided early data on the sluggishness of news sites Thursday, released an analysis late Friday that highlighted the role of third-party content.”

Full story at this link…

UK ad spend dropped 4% in 2008, says AdAssoc

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Advertising spend in the UK fell by 4 per cent last year to £18.6 billion, according to new figures from the Advertising Association (AdAssoc). The previous year saw spend grow by 4 per cent, a release from the association adds.

The newly released figures suggest the press is still the largest medium in terms of spend, attracting 37 per cent (£6,812,000 million) of total expenditure. However, this was an 11.8 per cent drop compared with the 2007’s stats for press ad spend.

Only the internet (19.1 per cent) and cinema (1 per cent) showed year-on-year growth in ad spend from 2007 to 2008.

The graph below shows the proportion of total ad spend by medium:

Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising

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Not-for-profit start-up the MinnPost is experimenting with – to use Nieman’s words – ‘a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the internet’.

(MinnPost experiments with real-time ads from Nieman Journalism Lab on Vimeo)

Real-Time Ads aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.

Full story at this link…

RWW on AdSense and Hitwise on Twitter and retailers

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A double ed’s pick here with some thoughts on online advertising and e-commerce: first figures from Hitwise suggesting that Twitter is driving traffic towards media sites, but not retailers.

“[W]ith one or two exceptions (most notably Dell, which claims to generated $3m via Twitter), very few transactional websites have yet used Twitter to drive sales. During May, Google UK sent 365 times more traffic to transactional websites than Twitter. Given that Twitter has yet to settle on a business model that will take advantage of its huge, loyal user base, this is an issue that needs to be addressed by the people that run the company if they are to make the service a financial as well as popular success,” writes Hitwise’s Robin Goad.

Emerging platform, but no guaranteed financial model (yet) – which leads to a piece from Read Write Web last week on the decline of Google’s AdSense.

The service gained success because it met the needs of publishers, advertisers and users, but now each of these parties is starting to spot problems, writes RWW’s Bernard Lunn.

But, adds Lunn:

“If AdSense is in decline, that leaves open a big market for entrepreneurs. Publishing is not a winner-take-all market. Google will not control all online inventory. Advertisers and their agencies like choice. And users click on whatever is relevant.”

Full .

Jay Weintraub: ‘Flogging’ through fake news sites

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Jay Weintraub, an internet advertising market strategist, has previously written about ‘Flogs:’

1. Fake blog
2. First-person advertorial phrased in a way that makes it look like an authentic story, presented in a format similar in look and function to blogs

Now he takes a look at what he calls the ‘Flog v2’ – ‘Fake News Sites / Fake News Articles’.

“Instead of telling a personal story using a fake person in a blog format, they tell the story from the point of view of a reporter or journalist. It doesn’t have the same level of personal connection as the ‘mom’, but treating the above like a formula, they increase the level of authenticity to compensate.”

Full post at this link…

(via via @drewbroomhall)

Increase in UK online display advertising activity, says Nielsen

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Online display advertising activity in the UK has increased year-on-year despite the current economic climates, figures from Nielsen Online for the first quarter of 2009 are suggesting.

The number of display advertisers, the number of individual campaigns and the number of ad creatives used all rose by 21 per cent compared with stats for the same period last year.

Over 5,900 advertisers ran online display ad campaigns in Q1 2009 with a monthly average of 11,000 campaigns.

“Whilst other media have suffered in the amount of advertising they attract, online continues to thrive. Although advertisers are probably getting more bang for their buck through falling online advertising rates, the strong increase in the level of display advertising activity is reason enough for online publishers and media owners to be optimistic about the year ahead – particularly if the retail and finance sectors continue their heavy activity,” said Alex Burmaster, communications director, online, in the report.

In the news and information sector, OMNIsport was the most active advertiser in online display advertising.

Media Post: NAA reports shows online newspaper ad revenue down 13 per cent in first quarter

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“In case it wasn’t obvious that newspapers are struggling, a new report by the Newspaper Association of America shows just how dire the situation has become,” Media Post reports.

“In the first quarter of this year, [newspaper] ad revenues plummeted to $6.62 billion, marking a 28 per cent drop from last year, according to the NAA. And it wasn’t only print ad revenue that fell. Web ad revenue also dropped 13 per cent, to $696 million.”

Full story at this link…

Instyle.co.uk gets a makeover with new ad formats

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IPC Media’s InStyle has revamped its website with a new black background, bigger images and new advertising formats, including a larger size MPUs – an Internet Advertising Bureau (IAB) first, according to a press release.

Instyle.co.uk

The main features of the new design are:

  • Easier navigation
  • Enlarged fashion section
  • A list containing all featured celebrities and designers with access to photo galleries
  • New hair and news channel
  • Video beauty guidance
  • Microsites linking to a fashion events calendar
  • Online shop

Guardian Weekly offers subscription deal via Twitter

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We write about Twitter and its applications for journalism and publishing a lot.

But a tweet from @guardianweekly, the twitter account for the Guardian’s weekly international newspaper, caught Journalism.co.uk’s eye this week:

Guardian Weekly Twitter update

The promised deal has been introduced – four weeks for free and 50% off an initial three-month subscription – and around 100 people have aleady clicked through to the sign-up page, editor Natalie Bennett told Journalism.co.uk.

“We started out on Twitter not quite sure what it was. But now there are a lot of people following us and we’re picking up our kind of people. Many of these might not have an a subscription however,” said Bennett.

As such, using Twitter is a great way to cross promote and suggest the offline edition to a different online audience, she says.

While the Guardian Weekly team won’t have the figures through for a while on which Twitter followers have made the leap to a subscription – this doesn’t matter, says Bennett: “Twitter doesn’t actually cost us anything, so the conversion doesn’t have to be particularly huge.”