Tag Archives: mediaweek

YouTube and Google News come together for publishers

YouTube is offering news outlets featured in Google News the opportunity to become an official partner of the site – with an aim to increase video views on both YouTube and Google News.

According to a post on the Google News Blog, a partnership will offer the chance of prominent placement of a news organisation’s videos on YouTube’s news page; and, if the videos are embeddable, the opportunity to appear as a featured video on Google News.

News outlets can apply to be part of the YouTube Partner Program, which will also include an advertising revenue share program – as explained by the program’s ‘partner benefits’ page:

  • “Share revenue from relevant InVideo ads overlaid on your videos and banner ads running next to your videos to earn money
  • Participate in co-marketing & branded entertainment opportunities with top brand advertisers.
  • Utilize your own sales to sell your own ads.

Meanwhile, as reported by MediaWeek, Bauer and IPC Media have become two of the first magazine publishers to sell ads around their YouTube content on the site. They follow Channel 4, which struck a deal with the video-sharing site last month.

Google News Blog: A Call to News Publishers: How to Share Your Video.

MediaWeek: Condé Nast decides to close blog network

MediaWeek reported on Friday that Condé Nast is closing its network of blogs Product Fiend, Elastic Waist and Daily Bedpost, in one of its moves to reduce online expenditure, in the face of slowing advertising revenue growth.

MediaWeek: Londonpaper quits NRS, after survey showed it had fewer readers than its rival

National Readership Survey data released last week showed thelondonpaper is behind its rival London Lite in reader numbers, despite the fact that thelondonpaper distributes more copies. Now, the Londonpaper is ready to leave the NRS. MediaWeek reports that Ian Clark, managing director of thelondonpaper, has lobbied the NRS to change its methodology.