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MediaWeek: Londonpaper quits NRS, after survey showed it had fewer readers than its rival

November 18th, 2008Posted by in Editors' pick

National Readership Survey data released last week showed thelondonpaper is behind its rival London Lite in reader numbers, despite the fact that thelondonpaper distributes more copies. Now, the Londonpaper is ready to leave the NRS. MediaWeek reports that Ian Clark, managing director of thelondonpaper, has lobbied the NRS to change its methodology.

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