Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising

Not-for-profit start-up the MinnPost is experimenting with – to use Nieman’s words – ‘a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the internet’.

(MinnPost experiments with real-time ads from Nieman Journalism Lab on Vimeo)

Real-Time Ads aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.

Full story at this link…

2 thoughts on “Nieman Journalism Lab: MinnPost trials ‘real-time’ advertising

  1. Pingback: The Collateral Damage of Old School Advertising : Scalable Intimacy

  2. Pingback: MinnPost moves ‘Real-Time’ ads out of beta | Editors' Blog

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