Not-for-profit start-up the MinnPost is experimenting with – to use Nieman’s words – ‘a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the internet’.

(MinnPost experiments with real-time ads from Nieman Journalism Lab on Vimeo)

Real-Time Ads aggregates tweets, blog posts and other feeds from local businesses to produce a more timely message to readers.

Full story at this link…