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#PPAdigital: 27% of Wired UK subscribers have downloaded iPad app

September 26th, 2012 | 2 Comments | Posted by in Events, Magazines, Mobile

Conde Nast has sold nearly 500,000 apps of Wired UK, GQ and Vanity Fair combined, Rupert Turnbull, publisher of Wired UK told today’s PPA Digital Publishing Conference.

At first numbers were modest but as tablets have grown in popularity, app sales have increased, he explained.

The publisher has sold 474,825 tablet editions of Wired UK, GQ and Vanity Fair. The number of downloads by print subscribers who read the app is not included in that figure. Turnbull said that 27 per cent of print subscribers have downloaded an iPad app edition, which is bundled into the print subscription.

Turnbull said he expected the magazine not to work on a smartphone, adding that he thought “there’s no way” they could publish a “full magazine on a three-inch screen”.

“But consumers are much more savvy than that,” he said. “They read it, but read it differently.”

Research shows most users of the Wired UK iPad read in linear form.

He also revealed some good news for advertising. When asked “are you more likely to skip past ads on the iPad edition?” 82 per cent of Wired app users disagreed.

He also said that 59 per cent of Wired UK’s app users agreed that ads with good interactive content are just as enjoyable as editorial.

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Wired offers creative commons images in exchange for link

Director Tim Burton surrounded by dictaphones at Comic Con 2009, one of 50 images made available by Wired as part of its new creative commons plan. Image: has made what looks like a canny move in deciding to license its own images under creative commons in return for a mention and a link.

The technology site doesn’t currently sell the images, so the commons licence will cost it nothing but will probably generate some useful publicity today, like this, plus traffic and SEO in the long run.

See 50 images made available immediately here.

Wired hasn’t stipulated where the link and mention have to go, so presumably it’s fine to put it either right next to the image or bury it at the bottom of your blog post.

The licence also allows users to edit images, as I have with the one above. Just a simple crop here, but mashups and other edits are also fine.

The move also raises a long-standing lack of clarity over the CC “non-commercial” licence. When we use CC images on, we usually steer clear of images marked “not for commercial use” because we carry ads on the site and the site is a profitable entity.

But the distinction isn’t as clear cut as that according to some. Nieman Journalism Lab’s Joshua Benton has an in-depth post about the CC issue, read it here.

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#jpod: How video games can tell news stories

October 21st, 2011 | 1 Comment | Posted by in Multimedia, Online Journalism, Podcast

Creating a video game to tell a news story can enhance a reader’s understanding of the complexity of the issues involved. When 33 Chilean miners were trapped underground just over a year ago the world’s media told the story and in this Los 33 game, created by Root 33, the online viewer has the task of rescuing each miner and gets to understand the lengthy rescue process.

In this week’s #jpod, technology correspondent Sarah Marshall speaks to Bobby Schweizer, a doctoral student at the Georgia Institute of Technology and co-author of Newsgames: Journalism at Play; Shannon Perkins, editor of interactive technologies at, who created Cutthroat Capitalism, a game where the player becomes a Somali pirate; and Scott Klein, editor of news applications at ProPublica.

The podcast hears about notable newsgames, discusses when a story warrants a game, and how much money is needed to create one.

Schweizer talks about his latest project, the Cartoonist, which aims to enable journalists to create their own online newsgames.

You can hear future podcasts by signing up to the iTunes podcast feed.



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Wired: Al Jazeera English to launch social networking talk show

Al Jazeera English will soon be launching a new television show called The Stream which will closely integrate online communities and the news by harnessing social networking in both the sourcing and reporting of stories, according to a report from Wired.

During the course of the show, they’ll read tweets and updates (and display them on-screen) as they come up. They’re also planning on interviewing guests via Skype — connection quality issues be damned. In a screen test we saw at the Wired offices recently, the hosts bantered with each other and with in-studio guests, but also responded to viewers’ @ replies, played YouTube videos, and Skyped with social media mavens around the world. The studio was liberally sprinkled with monitors, and the show frequently cut to fullscreen tweets while the hosts read the 140-character updates out loud, hash tags and all.

According to this Twitter account, The Stream, understood to be due for launch in May, will be “a web community and daily television show powered by social media and citizen journalism”.

Outlining the plan on Facebook AJEstream says it will initially cover about five stories a day, based on the work of journalists and producers trawling the web and also by using an element of crowdsourcing opinion online on what topics interest people the most.

See The Stream’s website at this link.

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Channel 4 News: Benjamin Cohen’s life torn open by Wired

Benjamin Cohen, technology editor at Channel 4 News, has blogged about the experience of being sent the latest, personalised edition of Wired magazine.

Well, personalised for some. “Opinion formers” around the UK have been sent a copy of Wired, titled “Your life torn open”, with personal information about them splashed over the front cover. Cohen was shocked by the information that they printed – and it is shocking at first. But then it is all publically available through Facebook, Twitter, Companies House and the Land Registry.

What’s shocking though is seeing all of this printed in black and white (or yellow in this case). Everything was available from Facebook, Twitter, Company House and the Land Registry but it shows the information is so readily available. It also shows how powerful these resources can be for private detectives or government agents.

Read his post in full here…

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Fed up, woman breaks up with WIRED

November 12th, 2010 | No Comments | Posted by in Editors' pick, Magazines

In an open letter to Wired magazine published on her blog, Cindy Royal, an assistant professor at Texas State University in San Marcos who teaches web design and multimedia journalism, “breaks up” with the magazine:

When I noticed this month’s issue in my mailbox, I approached it with the same breathless anticipation that I do every month. I didn’t even mind the naked picture of Jennifer Aniston on the GQ subscription insert. I mean, it’s just advertising. You’ve got to make a living, right? Then, I turned you over to see what fascinating topics I would be delighted by this month. Boobs. Right there on the cover. A pair of breasts, no head, no rest of body… just boobs. Sure it accompanied a story on tissue re-engineering, so what other possible way might you visually represent that, but with a pair of breasts? No other possible way?

This isn’t the first time. We’ve been through this before. Your covers aren’t all that friendly to women on a regular basis, and that makes me sad.

To his credit Wired editor Chris Anderson has posted a lengthy reply in the comments:

[T]his problem goes beyond women: we have trouble putting *people* on the cover. It’s the same reason: they have to sell, and what sells for us is either big ideas (sans people) or well-known, likable people with interesting things to say. The problem is that there aren’t enough geek celebrities, so we often end up going with celebrity geeks instead. Our Gates and Zuckerberg cover didn’t sell as well as our Will Ferrell cover. I’m glad we did both, but at the end of the day, we have to work on the newsstand to be a profitable business.

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iPad apps – Wired UK unveils iPad edition and Independent’s i reveals launch plans

November 4th, 2010 | No Comments | Posted by in Business, Editors' pick, Multimedia

The UK version of Wired magazine launched its iPad edition yesterday, according to paidContent.

The edition, which costs £2.39 to download, is a one-off before the magazine “takes a slight pause to assess/iterate before moving to monthly publication”, Wired UK editor David Rowan said in a previous interview with paidContent.

The Independent’s new title ‘i’ has also revealed plans to launch an iPad app later this month.

MD for digital at the Evening Standard and Independent Zach Leonard confirmed to today that the compact paper will be developed through an iPad app which he hopes will be released on the app store later this month.

It’s very exciting for us. We are being confidential in terms of the specific price but it will be subscription based.

It draws directly from the i itself. Given the multimedia capabilities we will be adding increasing functionality over time.

He added that the app would provide the title with a payment mechanism for quality journalism, with an Independent app also currently under development.

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Wired gets ‘wired’ with Adobe for iPad edition

The US edition of Wired magazine has launched its iPad app in characteristic fashion with its June edition, priced at $4.99. Writes editor-in-chief Chris Anderson:

The irony that Wired, a magazine founded to chronicle the digital revolution, has traditionally come to you each month on the smooshed atoms of dead trees is not lost on us. Let’s just say the medium is not always the message.

Except that now it is. I’m delighted to announce that Wired’s first digital edition is now available for the iPad and soon for nearly all other tablets. We have always made our stories accessible online at, but as successful as the site is, it is not a magazine.

The tablet is our opportunity to make the Wired we always dreamed of. It has all the visual impact of paper, enhanced by interactive elements like video and animated infographics.

Most interestingly, the magazine’s iPad edition has been in development for a year and will use new publishing technology from Adobe which will allow the title to create both the print magazine and its digital edition using the same system.

There is no finish line. Wired Magazine will be digital from now on, designed from the start as a compelling interactive experience, in parallel with our print edition. Wired is finally, well, wired.

Wired Magazine’s iPad Edition Goes Live | Magazine.

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#Tip of the day from – tracing online footprints

May 11th, 2010 | No Comments | Posted by in Top tips for journalists

Newsgathering: Want help with how track and identify someone in a story by their online footprints? Read this post from WIRED on how they carried out basic checks for a story on a missing iPhone prototype. Tipster: Laura Oliver.

To submit a tip to, use this link – we will pay a fiver for the best ones published.

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Wired: New York print war is really about digital future

April 27th, 2010 | 1 Comment | Posted by in Editors' pick, Newspapers

There has been plenty of excited coverage of the playground spat between the Wall Street Journal and the New York Times started by the Journal’s move into general interest metro coverage. The Journal’s news section, Greater New York, launched yesterday, and the Times war committee responded quickly with a memo to subscribers reminding them just how great the paper’s New York section is, and has been for so much longer than the Journal’s johnny-come-lately.

Harold Evans has taken up a ring-side seat at the Daily Beast to take score as the bout progresses over the week.

So far the whole thing seems, unsurprisingly, to have revolved about print, but Wired’s Eliot Van Buskirk claims the war is “really about digital”.

The spat appears to be about local New York coverage, but really, it’s about both organizations’ digital future (…) By cutting ad rates and suddenly going after the same non-financial local stories as the Times, Murdoch is waging a good, old-fashioned newspaper war in the traditional sense. But the spoils this time will be the hearts and minds of a digital audience faced with far more choices than consumers of print.

Full story at this link…

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