Today in Kuala Lumpur, former International Herald Tribune journalist Thomas Crampton will address the newly merged industry body WAN-IFRA in a keynote speech on social media.
But Crampton says the crowd is unlikely to welcome what he says, because:
1) He hasn’t bought a print copy of the International Herald Tribune since he left his job with the title two years ago;
2) In his new job at Ogilvy, he advises clients on why they no longer need to go through the media;
3) He believes the downward slide for newspapers is going to get steeper still;
4) Businesses based on ‘chewing dead trees’ aren’t feasible in this age of environmental concern.
Crampton also responds to some comments left on the post, in particular stating that he isn’t dismissing the value of journalism.
We look forward to hearing the speech, if he makes it available, and the reaction it gets…