Speaking at the industry event, Kelly challenged the metrics used to measure web traffic:
“According to Kelly, ‘users’ (a sterile description) are people who discover content through Google, devour it, and then return to their search engine to look for more elsewhere,” writes Greenslade.
As a result users car less about the sites they visit and advertisers are less willing to spend cash to attract them, Kelly added.
“Until we bite the bullet and forget about this mad race for users, and focus instead on building engaged, loyal audiences, we will continue to see the value of our content erode online,” said Kelly, who added that slow growth of engaged audiences should be the aim for news groups online.
Let’s see how each of the UK news websites is running the story [as around 9.30 – 10 am]. [News organisations owned by Murdoch are labelled (M).]
Note: Observations correct at time of writing; subject to updates.
The BBC has headlined many of its bulletins across radio and TV with the story. Channel 4 ran with the story yesterday. Both news sites feature the story as the main article. Sky News (M) ran it last night and its main (breaking) story on its website is “Cameron: ‘Coulson’s Job Is Safe'”.
Guardian: Top story with several supplementary features and stories
Gold Coast Bulletin
Sunday Herald Sun
The Sunday Mail
The Sunday Telegraph
Interesting to see that Malcolm Coles’ recent blog post, which highlighted newspapers’ terms and conditions forbidding linking from their websites, has resulted in some action – outlined in the comments below the post.
Ian Douglas, head of digital production at Telegraph.co.uk says:
“Thanks for pointing this out. As you saw, we deleted it as soon as we heard about it. I’m afraid it say more about the relevance of Ts and Cs than the various papers’ attitude to linking.”
David Black, group director of digital publishing at Trinity Mirror, writes:
“Malcolm, Thanks for spotting this – it’s being fixed for Mirror.co.uk.”
Malcolm Coles has now followed up with another post – what other sites have these kinds of T&Cs banning links to their site? Full post at this link.
Lloyd Shepherd blogged that Mumbai ‘tweets’ appear to have been restrained, seemingly by the Indian authorities. (update: however, seems quite unlikely… Anyone know if any truth in this?) Check out Amy Gahran’s post here, which raises some good points about the danger of Twitter rumours…
Gaurav Mishra writes, “so far, micro-blogging service Twitter seems to be the best source for real time citizen news on the Mumbai terrorist attacks, and “Mumbai” & “#Mumbai” are both on Twitter trending topics now.”
The Google video seach is here. YouTube videos are mainly limited to broadcast footage, with one user even filming the TV reports, for those without access to live television coverage. YouTube videos seem to be all second-hand broadcasts from mainstream media.
Starting with changes to the homepage, the rest of the site will follow suit and new features will be introduced in the coming weeks, an announcement on the site said.
On the homepage a most read/most emailed/highest rated articles box has been added and the left-hand navigation bar done away with. Links to Mirror.co.uk subscription services are neatly lined up across the top of the homepage.
Elsewhere the site’s video player has been upgraded (though the ‘see more videos’ tab opens up another window still), more picture galleries added and the blogs section overhauled with some new additions.
So how does this first stage of redevelopment compare with its competitor’s new looks?
It’s certainly colourful with the addition of multicoloured section headings and if you navigate better with images than this is for you – though personally I find the block of images that dominate the ‘above the fold’ area a tad too busy.
More embedded video, which seems to be happening across the article pages, is a plus, as is the vastly improved ‘below the fold’ on the homepage, which has been tidied up no end.
Mirror Group Newspapers digital head Paul Hood wants to add a ‘personalised and localised’ service to the revamp and development of the news Mirror.co.uk site.
Hood revealed details of his digital strategy to NMA. The plan to catch up with rival tabloid newspapers, like the Mail and the Sun, who have shot away in the race of online popularity, is to use the national newspaper site as “a starting point for web usage”.