Financial news channel CNBC and professional social network LinkedIn are forming an alliance, highlighting the growing importance of advertising to specialist online communities.
Journalism.co.uk talks to reporters across the globe working at the collision of journalism and social media about how they see it changing their industry. This week, Robert Hardie, from UK regional newspaper publisher Northcliffe Media.
1. Who are you and what do you do?
Robert Hardie, content strategy director for Northcliffe Media.
2. Which web or mobile-based social media tools do you use on a daily basis and why?
All Northcliffe’s 56 This Is websites for obvious reasons, LinkedIn, Facebook (probably weekly) and my Attensa for Outlook RSS reader.
We get 200,000+ interactions across the This Is network, which is an amazing insight into what normal people use UGC and social media for.
LinkedIn to keep aware of who’s doing what that we might benefit from, Facebook to see what it’s doing more than what my friends are doing (I just speak to them), Attensa for Outlook so that all my RSS feeds end up on my Blackberry.
3. Of the thousands of social media tools available, could you single one out as having the most potential for news either as a publishing or a news gathering tool?
Google News, it works for both readers and publishers and indexes better and wider than anyone else.
4. And the most overrated in your opinion?
Del.icio.us. I’ve never met anyone who isn’t a media type who’s ever heard of it, let alone used it.
Journalism.co.uk talks to reporters across the globe working at the collision of journalism and social media about how they see it changing their industry. This week, Matthew Buckland from Mail & Guardian, South Africa.
1) Who are you and what do you do?
I am Matthew Buckland, the GM of Mail & Guardian Online.
As head of the online division I am responsible for the overall online and mobile strategy, with an overview of editorial, production, technical and online sales.
I am also involved quite heavily in our social media strategies and sites.
2) Which web or mobile-based social media tools do you use on a daily basis and why?
I use Twitter, both web and mobile. I blog on my own blog about online media, web 2.0 and technology, thoughtleader.co.za and sometimes on Poynter’s new media titbits.
I use Mybloglog on my blog quite a bit. I use Facebook web and mobile… but less and less these days. At the end of last year I began using Slideshare to share my presentations and see others. I Digg every now and again, and use a local version, Muti.co.za.
I also keep half an eyeball on Linkedin – but don’t really do it justice. I am an occasional Del.ici.ous user. I use both Flickr and Picasa as online photo albums/photo sharing.
For video sharing I use Youtube, obviously. I’m also a wikipediaholic.
I used SecondLife for about a week, but realised it would be best for my health to shut it down and never look at it again 🙂
Generally I find these social media tools are a good way of networking, sharing ideas and content, and building relationships with people. They also waste a lot of time and create noise in my life.
3) Of the thousands of social media tools available could you single one out as having the most potential for news either as a publishing or newsgathering tool?
I think of all the hyped up social media tools we’ve seen, blogging has shown that it is more than just a fad, but here to stay.
We’ve seen how mainstream online publishers have embraced blogs both as new publishing formats and newsgathering tool with considerable success.
4) And the most overrated in your opinion?
I’m beginning to think Facebook is overrated. The novelty is wearing off and people are getting bored, very quickly.
Journalism.co.uk talks to reporters across the globe working at the collision of journalism and social media about how they see it changing their industry. This week, Damon Kiesow, Nashua Telegraph.
1. Who are you and what do you do?
I am the Managing Editor/Online at The Telegraph in Nashua, NH. I am responsible for the overall news presentation and strategy for our digital publications including NashuaTelegraph.com, NHPrimary.com, FeastNH.com and EncoreBuzz.com.
We have a staff of about 50 in the newsroom and nashuatelegraph.com was a finalist in two categories in this year’s Newspaper Association of America Digital Edge Awards.
2. Which web or mobile-based social media tools do you use on a daily basis and why?
On a typical day:
I use each for a variety of reasons. Delicious is my reigning favourite due to the huge filtering and early warning effect it provides. I follow about 78 people, mostly digital media professionals.
A few times per day I review their most recent bookmarks to keep up to date on what they are thinking about and what new tools and toys they have discovered.
I know many of them do the same and some of my ‘best’ ideas we have implemented at the paper have come from those bookmarks.
Twitter serves a similar purpose – and I am following many of the same people as on Delicious. But I like Twitter for the flexibility (IM, phone, PC, Web) and both the immediacy and asynchronous nature of the service.
It is just a great way to stay in touch with people without the burden of reading or responding to email or phone calls.
I use Ning mostly every day to visit sites like wiredjournalists.com, and we have created several Ning sites for the newspaper including Encorebuzz.ning.com.
I have been on LinkedIn for 5 – 6 years and it is still the best place to accumulate business contacts. I probably do not use it every day, but a few times a week I get requests to connect.
Facebook is one I use just due to the critical mass of people they have online. I check it every day and we do have a few small applications running on the service that feed out breaking news from the newspaper. Most of my time there is spent ignoring Zombie and Pirate invitations.
3. Of the thousands of social media tools available, could you single one out as having the most potential for news either as a publishing or a news gathering tool?
If I had to choose from just the tools I use regularly – I would pick Twitter. They have really focused on a core concept and seem very open to letting people expand on it.
It is too early to say if Twitter will be a huge hit for us as a newspaper but we pick up a few followers a week and the trend seems to be increasing.
I like the fact that we can use it both simply to push content (using twitterfeed.com) and as a two-way conversation with readers. We follow anyone who follows us and try to be responsive to questions or comments that come in via our Twitter friends.
In terms of other products – I think the most likely winners this year will be services like ustream.tv or qik.com that allow live streaming video from DV cameras and cell phones respectively.
This has huge potential both as a newsgathering tool and as a social media/self publishing phenomena. We are just starting to experiment with both of these services.
4. And the most overrated in your opinion?
At the moment I consider Facebook to be the most overrated. Things are beginning to change but it is still a walled garden for the most part.
I would not be comfortable investing a lot time or effort in using Facebook as a social media platform for the newspaper without some continued opening up of their API and clarification of their terms of service.
Journalism.co.uk talks to journalists across the globe about social media and how they see it changing their industry.
1. Who are you and what do you do?
Vicky Taylor, editor of Interactivity for BBC News. I run the team which produces the Have Your Say section of the website and the UGC hub which takes all the fantastic content the public send us and passes it on to all other BBC programmes and sites – internationally and in UK.
2. Which web or mobile-based social media tools do you use on a daily basis and why?
Apart from Have You Say on BBC news website (on my pc but also on my phone as read only) I get news email alerts on my phone and on my PC about upcoming BBC programmes.
I’m also on Facebook, but use that mainly to contact old friends now in Australia (not from BBC of course), and LinkedIn, which is more useful for business contacts.
Your net worth is your network as the guy who set it up said recently! I started off using del.icio.us to bookmark interesting articles but never have enough time to do it justice. As a team we look at Youtube, Shozu, Seesmic, MySpace and some team members are on twitter so we monitor that too.
3. Of the thousands social media tools available could you single one out as having the most potential for news, either as a publishing or newsgathering tool?
Facebook has been fantastically helpful to our team in finding people with specialist interest.
When the Burma uprising was happening, a colleague found the Friends of Burma group and through them got in touch with many who had recently left the country and had amazing tales to tell.
Journalists now have to know how to seek out information and contact from all sorts of sources and social network sites are key to this.
4. And the most overrated?
I wouldn’t pick out one as overrated as they all have different uses for different audiences. I think though you have to be fairly selective, as keeping across all the sites and emails you may get if you go into everything is just not possible and dilutes the value of the really good ones.
Journalism.co.uk talks to journalists across the globe about social media and how they see it changing their industry.