Tag Archives: New York

Facebook advertises for journalist to explain its value to news groups

Facebook has created a new role in its marketing team for an experienced journalist to help news organisations understand how the social network can be used as a reporting and distribution tool.

The “journalist program manager”, who will be based in New York, will be tasked with explaining the value of using Facebook to journalists, establishing best practices and identifying new partnership opportunities with industry bodies and academic institutions.

Job requirements include at least five years’ experience in journalism, deep understanding of social media and how it affects journalists – and a “passion for Facebook”.

Crains: Mail Online to open New York office

Associated Newspapers is to open an office in New York to house journalists for Mail Online.

According to Crain’s New York Business, the news group has signed a four-year lease and will move in next month.

Mail Online receives 65 per cent of its traffic from outside the UK – 35 million unique users in December out of a total of 53.9 million, according to ABCe.

Full report on Crains New York at this link.

NearSay offers ‘neighbourhood news’ to New York

NearSay, a new local and hyperlocal news site, has been launched in Manhattan according to a report by Lost Remote.

The site reportedly uses both aggregated information chosen by editors as well as stories currently filed by around 80 contributors.

According to NearSay’s website, its mission is “high quality neighbourhood news”:

We:

  • Let you personalise the news.  You tell us what neighborhoods and topics you care about;
  • Manage a veteran newsroom that covers the stories from your favorite publications, so there is less clutter in your inbox;
  • Curate every story on the site for quality and feature just the best of NearSay;
  • Show you the influential local voices who tell the inside scoop of what’s happening.

Lost Remote says it believes the site will branch out beyond Manhatten soon.

ReadWriteWeb: WSJ shares location-based news with Foursquare users

The Wall Street Journal has followed in the Financial Times’ footsteps by teaming up with Foursquare. As part of a new focus on New York City, FourSquare users who ‘check in’ to a location around the city will receive a link from the Journal relating to that location.

Some media observers have been critical of the partnership, focusing on the addition of a few new WSJ-related badges that Foursquare users can now add to their collection. That might seem like an underwhelming feature for a media giant like the Journal to add, but the addition of location-specific, hard news stories as tips is a very intriguing experiment that could point to a big new future for news. It also looks like a lot of fun.

Full story at this link…

Online anonymity: Journalism.co.uk joins the debate on Al Jazeera English

Journalism.co.uk’s office – and me – got an appearance on Al Jazeera English this week. The media show Listening Post looked at the issue of online anonymity as part of today’s programme. It also featured Ian Reeves from the Centre of Journalism at the University of Kent, blogger Gaurav Mishra and Andrew Ford Lyons from the Committee to Protect Bloggers. It looked at the recent Liskula Cohen case in New York, Times v NightJack in the UK, and raised multiple questions about the practicalities – and future – of blogging without a byline.

AFP: CBS debuts in-magazine video ad

The ‘video-in-print’ (VIP) ads in the September 18 issue of Entertainment Weekly will feature samples from upcoming shows broadcast by CBS, the North American television network.

The VIP ads will be limited to copies distributed in New York and Los Angeles.

Full story at this link…

Video from Wired’s YouTube channel below:

Jon Bernstein: Why ITV’s micropayment plan is unlikely to make the Grade

ITV management had better hope Ben Bradshaw’s deeds are as good as his words, because its faith in an another revenue-generating scheme looks misplaced.

Bradshaw, the recently appointed Culture Secretary, told the Financial Times earlier this week that the BBC’s refusal to relinquish licence fee money to aid other broadcasters with a public service remit was ‘wrong-headed’. He said the corporation’s hierarchy would have to come to its senses sooner or later.

While the BBC fights the good fight against ‘ideological’ forces such as these, part of the network gave airtime to a would-be recipient of top-slicing: ITV’s executive chairman, Michael Grade.

On BBC Five Live last Thursday, Simon Mayo asked Grade about the YouTube Susan Boyle affair (some 200 million video views to date).

After describing YouTube’s proposed revenue-share for the Boyle clips as ‘derisory’, Grade insisted ITV wouldn’t get caught out again:

“We are working on it and watch this space, but we’re all going to crack it, either when the advertising market recovers or a combination of advertising and micropayments which is 50p a time or 25p a time to watch it.

“We may move in time, in the medium term, to micropayments, the same way you pay for stuff on your mobile phone. I think we can make that work extremely well.”

(You can listen to the interview on the iPlayer until midnight Wednesday 15 July. Grade interviews starts around 1 hour, 22 minutes.)

Despite Grade’s confidence there are grave doubts that paying per clip is going to work. Here are four reasons to worry:

1. Micropayments don’t work for perishable goods
It’s an argument that has been made against charging for news stories, but it is equally applicable when you are talking about clips from a reality TV programme.

Quality drama may have a shelf-life and an audience willing to pay for it, but a water cooler moment from reality TV? Not likely.

The Susan Boyle phenomenon still feels vaguely current, but it is a passing fad.

If you’re unconvinced take this quick, highly unscientific test: would you pay 50p to watch the machinations of ‘Nasty’ Nick Bateman from the first series of Big Brother?

The correct answer: who’s ‘Nasty’ Nick Bateman?

2. Micropayments put people off
Writing back in 1996, social scientist Nick Szabo introduced the idea of mental transaction costs. He argued that no matter how small the payment, it still incurs effort on behalf of the potential buyer to work out if he or she is getting a good deal.

He wrote:

“The reason we don’t do the things is that they’re not worth the brain cycles: we have reached the mental accounting barrier.”

And that in a nutshell is why micropayments are doomed to failure.

It’s a theme Chris Anderson touched on in his recently released book ‘Free: The Future of a Radical Price‘. He wrote:

“It’s the worst of both worlds – the mental tax of a larger price without the commensurate cash. (Szabo was right: Micropayments have largerly failed to take off.)”

Unsurprisingly, Anderson advocates free as a preferable alternative to micro, but he’s not alone. New York professor Clay Shirky is with him.

In fact Shirky has been saying much the same thing since the beginning of the decade and his 2003 essay ‘Fame vs Fortune: Micropayments and Free Content‘ has become something of a set text.

3. Micropayments only work if you control distribution
ITV’s Grade rightly cites mobile phones as a great platform for micropayments.

The network operator controls what is available via the handset, limiting availability and ensuring prices won’t be undercut.

Further, the operator offers a simple and largely pain-free way of paying for goods by adding the cost to a monthly bill or subtracting it from a top-up on a pay-as-you-go phone.

But the web is different – it’s anarchic, open, a free-for-all.

Nobody controls distribution and despite efforts to chase down copyright abusers, there will always be someone ready to undercut your micropayment with an even smaller charge – free.

Opponents of this reading cite Apple’s iTunes Music Store as proof that micropayments can work on the net. But, as Shirky argued earlier this year, the fee-per-track model works because this is a rare example where no alternative exists.

“Everything from Napster to online radio has been crippled or killed by fiat; small payments survive in the absence of a market for other legal options.”

Further, Apple does control part of the distribution, successfully creating a market for the must-have iPod.

So despite Grade’s assertion, it’s unlikely any micropayment system on the internet will turn out ‘the same way you pay for stuff on mobile phones’.

Incidentally, it will be worth watching to see how the smartphone redefines this divide between the largely ordered phone network and the web.

4. YouTube clips drive traffic first, revenues second
If you think about a clip on YouTube as a direct money maker, you’ve got your priorities wrong.

It’s about reach, exposure and promotion. It’s about creating a buzz and driving traffic back to the core.

Did the Susan Boyle clip achieve this? No question.

For starters, video views at ITV.com were up 528 per cent year-on-year and advertising slots for the duration of the ‘Britain’s Got Talent’ season sold out.

Meanwhile, such was the interest around the show, the final was seen by 19.2 million people – ITV’s highest audience since England vs. Sweden in the 2006 World Cup. More eyeballs this year promises high advertising yields next.

In short YouTube kept its part of the bargain.

Would all that have happened had ITV charged 25p a clip? Would 200 million people have checked it out? Will a pay-per-clip Britain’s Got Talent be a winner?

The twist in the tale is that Grade, who steps down as executive chairman at the end of the year, won’t be around to find out.

Jon Bernstein is former multimedia editor of Channel 4 News. This is part of a series of regular columns for Journalism.co.uk. You can read his personal blog at this link.

Guyana: Four daily papers and 20+ television stations but a poor standard of journalism

Regular Journalism.co.uk contributor John Mair is a senior lecturer in broadcasting at Coventry University and the inventor of the Coventry Conversations, now on iTunes U. He was born in Guyana and returns there regularly to observe and advise the local media. His nom de plume in Guyana is Bill Cotton/Reform.

I am at one of the frontiers of modern journalism: Guyana in South America, but of the Caribbean. Most things go here. Four daily papers and 20+ local television stations feeding the news appetite of the 750,000 population. Journalists rank just above dog catchers as a trade in Guyana. At least the latter get some training.

Over here there is a university course in ‘Public Communication’ but little else to fine-tune wannabe hacks. The best and brightest go north drawn by the bright lights of the USA and Canada, like many others in their country. Newspapers are still sold on the streets by vendors on commission. The four on sale range from the supermarket tabloid Kaieteur News to the urbane Guyana Times. Kaieteur is the baby of local shoe shop entrepreneur Glenn Lall. Brash, vulgar, full of crime stories with some challenging columnists (including me behind a nom de plume).

It hits the popular mark as nearly does The Stabroek News, a paper instrumental in bringing democracy back to Guyana in 1992 after a period of dictatorship. Its guiding light, the Caribbean media giant David Decaires, died last year. The paper has lost some direction since. It is worth looking at though – for the letters column alone. A national Conversation tree but one which is prolix. Working out which letters are genuine makes for a fascinating read. Both major political parties (the PP and the PNC) and racial groups (Indo and African Guyanese) employ specialist correspondents to support their positions under a variety of noms de plumes (I am not alone in my anonymity. It is a Guyanese tradition).

Third in the press race is the Government-controlled Daily Chronicle. Cynics dub it The Chronic or The Daily Jagdeo in honour of the now second term President Bharrat Jagdeo. If a government minister speaks, they report it. If the President does, it hits the front page. The masses have not gone for it in thousands, nor for the new kid on the block for the last year, The Guyana Times. Intelligent, erudite, semi-broadsheet and the brainchild of a pharmaceutical baron Bobby Ramroop. It is well-written if stodgy, but at a level way beyond the literary level of the mass of the population. The Guyanese middle classes are now not here but in Toronto, New York and Miami. They read their papers on the internet.

The big action is on screen-in TV journalism. That is madness. Tout court. 20+ stations all stealing product from international satellites and re-transmitting it. The Guyanese journalism content ranges from the vulgar-local poujadist and station owner CN Sharma, the soi-disant ‘voice of the people’ with oppositional news shows like ‘Capitol News’ and ‘Prime News’, to the ‘Chronic’ of the airwaves NCN and its ‘Sixo’Clock News’ – which I invented a decade ago. The latter is news on the station owned by the Minister of Agriculture (and President manque) Robert Persaud and makes few pretences to impartiality.

Few of the TV journalists have any training. Few stay in the job for long. Few ever work out what the medium means. They think relaying a press conference with a few links is a ‘story’. More than one over several days if they can spin it out as they get paid per piece. Wallpaper is too kind a word to describe their use of pictures to tell tales.

So there you have it. Poor journalism by under-trained hacks. But all will change later this week when the heads of the Caribbean Governments come to town for their Annual Caricom Csummit. They bring with them the cream of the Caribbean Press Corps. That should be an intriguing piece of media anthropology in action. I will be there.

All Things Digital: HuffPo to expand into New York and Denver

Following the launch of its news pages for Chicago, the Huffington Post has continued its local expansion with a new site for New York.

The local sites are a combination of curation, blogs and opinion, says Ariana Huffington.

In an interview with All Things Digital, the HuffP also confirms plans to cover Denver with a new vertical:

Full story at this link…

Our Man Inside: Al Jazeera’s @moeed on mobile reporters (video interview)

During the 140 characters conference in New York, @Documentally, aka Christian Payne ‘got to connect’ with some ‘really fascinating people’.

Moeed Ahmed is the Doha-based supervisor of internet media for Al Jazeera. In this interview Ahmed talks mobile reporters, Iran and innovation.

Full post at this link…