Hearst Magazines is launching an “App Lab” at its New York offices, which, according to paidContent, will act as an an incubator space for the company’s marketers and ad agency workers before being opened up to customers to promote Hearst’s iPhone, iPad and tablet products.
The publisher offers 22 apps so far and has all of its magazines available as digital replicas through the e-edition service Zinio says the report.
Using semantic filtering technology the site will aggregate and filter content to create curated topic pages – each with its own freelance editor and designers. The best sources for each topic, e.g. college football, are selected by the editing team and then the technology takes over.
So far, sports topics seem to be dominating the launch – can such semi-automated pages work for breaking news and other news areas?