Following on from Peter Kirwan’s Wired.co.uk article on the move away from journalism and journalists in business magazine publishing, TechCrunch reports on consumer mag publisher Hearst’s new site, LMK (or ‘Let Me Know’).
Using semantic filtering technology the site will aggregate and filter content to create curated topic pages – each with its own freelance editor and designers. The best sources for each topic, e.g. college football, are selected by the editing team and then the technology takes over.
So far, sports topics seem to be dominating the launch – can such semi-automated pages work for breaking news and other news areas?