FT.com: US magazines planning digital store

Time Inc is reportedly at the front of an industry-wide plan to launch a digital store for magazines in 2010.

Talks have been held with Conde Nast and Hearst about the project, which could provide a new digital revenue stream for the groups, according to the FT.

The ‘digital storefront’, which could also feature other publications and newspapers, would take inspiration from online video service Hulu with the venture financed by its partners.

The service could offer more personalisation tools and additional content to resist merely replicating the title’s print editions.

Similar ventures have met with mixed fortunes: in the UK, digital magazine store Magazines On Demand closed in June. However, e-edition specialists Yudu Media launched its Yudu Store in August.

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