Tag Archives: Facebook

Big Yellow Self Storage seeks digitally savvy media graduates

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Following on from Journalism.co.uk’s recent report on Lucozade’s search for a reporter skilled in social media, comes news that Big Yellow Self Storage is running a similar internship programme.

The firm is looking for web savvy recent graduates or undergraduates with journalism or new media related degrees for a paid internship on the company’s online communications team, according to a release.

Willing participants should create a video of just 12 seconds explaining why they’re right for the job and post it to a video-sharing site (e.g. YouTube or Flickr), tagged with ‘intern search’, ‘Big Yellow’ and ‘self storage’.

The closing date for entries is June 13 and the winner will be announced on June 29.

“The student job market has become increasingly competitive, even more so in the current economic climate – that’s why we’d like to offer one lucky individual the chance to cut their razor sharp social media teeth with our marketing team in London,” said Rob Strachan, head of sales and marketing at Big Yellow Group, in the release.

“It’s our way of helping out our industry’s undergraduates and recent graduates find their feet.”

To enter the competition or for more information email chris@splendidcomms.com or see Big Yellow’s Twitter account or Facebook page.

Save the Media: Imagining a ‘hyperinterest’ approach to online news

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Gina Chen suggests that newspapers embrace two ideas: the mass audience is dead; and the product of newspaper websites is not news.

“Imagine if a newspaper’s web site didn’t look like a news web site at all. Instead, when you entered the site, you faced a question: What do you want to do?  (I’m picturing it almost like Facebook’s ‘What’s on Your Mind?’)”

Full post at this link…

Todd Gitlin’s keynote JiC speech transcript: The four wolves who crept up to journalism’s door

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Following our round-up of the Westminster students coverage of last week’s Journalism in Crisis conference, we’ll link to one final item:

Professor Todd Gitlin’s keynote speech, given via Skype, on the first day of the Westminster University / British Journalism Review Journalism in Crisis event (May 19):  ‘A Surfeit of Crises: Circulation, Revenue, Attention, Authority, and Deference’.

Gitlin, who is professor of journalism and sociology at Columbia University, talked about how four wolves have arrived at the door of journalism ‘simultaneously, while a fifth has already been lurking for some time’. These were the wolves no-one was expecting, because everyone’s been crying wolf for so long. Gitlin spoke mainly in regards to American journalism because ‘it is what I know best’.

He used quotes and statistics from the Pew Project for Excellence in Journalism ‘Changing Newsroom’ 2008 report, and also his own anecdotal evidence and academic references, to illustrate the predicament – which he feels is fair to call a number of ‘crises’ – that journalism faces.

Here are a few choice extracts:

  • The four wolves at the door, and the fifth one lurking: “One is the precipitous decline in the circulation of newspapers.  The second is the decline in advertising revenue, which, combined with the first, has badly damaged the profitability of newspapers. The third, contributing to the first, is the diffusion of attention.  The fourth is the more elusive crisis of authority. The fifth, a perennial – so much so as to be perhaps a condition more than a crisis – is journalism’s inability or unwillingness to penetrate the veil of obfuscation behind which power conducts its risky business.”
  • Circulation of newspapers: “Overall, newspaper circulation has dropped 13.5 per cent for the dailies and 17.3 per cent for the Sunday editions since 2001; almost 5 per cent just in 2008.  In what some are calling the Great Recession, advertising revenue is down – 23 per cent over the last two years – even as paper costs are up.  Nearly one out of every five journalists working for newspapers in 2001 is now gone.  Foreign bureaus have been shuttered – all those of the Boston Globe, for example, New England’s major paper.
  • “I have been speaking about newspapers’ recent decline, but to limit the discussion to the last decade or so both overstates the precipitous danger and understates the magnitude of a secular crisis—which is probably a protracted crisis in the way in which people know—or believe they know—the world.  In the US, newspaper circulation has been declining, per capita, at a constant rate since 1960. The young are not reading the papers.  While they say they ‘look’ at the papers online, it is not clear how much looking they do.”
  • “The newspaper was always a tool for simultaneity (you don’t so much read a paper as swim around in it, McLuhan was fond of saying) at least as much as a tool for cognitive sequence.  What if the sensibility that is now consolidating itself—with the Internet, mobile phones, GPS, Facebook and Twitter and so on – the media for the Daily Me, for point-to-point and many-to-many transmission—what if all this portends an irreversible sea-change in the very conditions of successful business?”
  • The Clamor for Attention: “Attention has been migrating from slower access to faster; from concentration to multitasking; from the textual to the visual and the auditory, and toward multi-media combinations.  Multitasking alters cognitive patterns.  Attention attenuates.  Advertisers have for decades talked about the need to ‘break through the clutter,’ the clutter consisting, amusingly, of everyone else’s attempts to break through the clutter.  Now, media and not just messages clutter.”
  • “Just under one-fifth of Americans between the ages of 18 and 34 claim to look at a daily newspaper – which is not to say how much of it they read. The average American newspaper reader is 55 years old. Of course significant numbers of readers are accessing – which is not to say reading – newspapers online, but the amount of time they seem to spend there is bifurcated.  In roughly half of the top 30 newspaper sites, readership is steady or falling.  Still, ‘of the top 5 online newspapers –  ranked by unique users – [the] three [national papers] reported growth in the average time spent per person: NYTimes.com, USAToday.com, and the Wall Street Journal Online.’ One thing is clear:  Whatever the readership online, it is not profitable.”
  • “The question that remains, the question that makes serious journalists tremble in the U. S., is:  Who is going to pay for serious reporting?  For the sorts of investigations that went on last year, for example, into the background of the surprise Republican nominee for Vice President, Gov. Sarah Palin of Alaska.”
  • Authority: “Journalism’s legitimacy crisis has two overlapping sources: ideological disaffection from right and left, and generalized distrust. Between them, they register something of a cultural sea change.  The authority of American journalism has, for a century or so, rested on its claim to objectivity and a popular belief that that claim is justified. These claims are weakening.”
  • Deference: “We have seen in recent years two devastating failures to report the world – devastating not simply in their abject professional failures but in that they made for frictionless glides into catastrophe.  The first was in the run-up to the Iraq war (…) More recently, we have the run-up to the financial crisis (…) Given these grave failures of journalism even when it was operating at greater strength not so long ago, one might say that rampant distrust is a reasonable and even a good thing.”
  • Resolutions: “The Project on Excellence’s conclusion is that ‘roughly half of the downturn in the last year was cyclical, that is, related to the economic downturn. But the cyclical problems are almost certain to worsen in 2009 and make managing the structural problems all the more difficult.’ Notice the reference to ‘managing the structural problems.’  They cannot be solved, they can only be managed.  The unavoidable likelihood, pending a bolt from the blue, is that the demand for journalism will continue to decline and that no business model can compensate for its declining marketability.  No meeting of newspaper people is complete these days without a call – some anguished, some confident – for a ‘new business model’ that would apply to the online ‘paper.’  The call has been issued over the course of years now.  It might be premature to say so, but one might suspect that it has not been found because there is none to be found.”
  • “What I do know is that journalism is too important to be left to those business interests. Leaving it to the myopic, inept, greedy, unlucky, and floundering managers of the nation’s newspapers to rescue journalism on their own would be like leaving it to the investment wizards at the American International Group (AIG), Citibank, and Goldman Sachs, to create a workable, just global credit system on the strength of their good will, their hard-earned knowledge, and their fidelity to the public good.”

Full transcript at this link…

Nieman Journalism Lab: NYTimes appoints Jennifer Preston as social media editor

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An internal memo from the New York Times, obtained by Nieman Journalism Lab, confirms the appointment of Jennifer Preston as the title’s first social media editor.

“Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it. She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond,” says the memo to employees.

While Preston will work on developing best practice procedures for social media use at the Times, the memo is clear that this is a progressive issue: “[W]e all need to figure this out together,” it states.

Full memo at this link…

‘Meta-reading’: the generational differences in consuming news

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Turi Munthe, CEO and founder of the citizen journalism site, Demotix, shared an interesting thought with participants of the Voices Online Blogging Conference on Monday. The young Demotix interns consume news differently from the way he does. He elaborated to Journalism.co.uk after the panel.

‘Meta-reading’:

“There is a generational split, but not in the way everyone imagines. It’s much more recent than that,” he said. People only ten years younger – he is in his 30s – consume news differently from the way he does, Munthe told Journalism.co.uk.

The interns in the office (‘who play a hugely important role: they’re regional editors and they get properly stuck into what we do’) read slightly differently, he said.

“They are getting the Twitter feeds, and the blog posts, and the Facebook messaging and the free papers, and everything else, and are very happy with it. Much more happy with it than I am.”

“Essentially, they process information differently. It’s a ‘meta-reading’. It’s not about individual brands. They are fully aware of all the back-stories of all the stories they’re getting,” he says.

It’s a ‘degree of sophistication,’ he said, ‘which reads the interests behind the news as an integral part of the news’.

“This is something I had to learn. They’re constantly reading two things: what the information is, and who’s saying it – and it’s completely part of the story. Just as when I was doing history A-Level [you were taught to ask] ‘which is the source, who’s the source, why are they saying it?'”

“They get it. I think they are learning it as they are consuming it.”

Entering an era of ‘social knowledge’:

Munthe also believes that we are moving into an era of ‘social knowledge’.

For a long time, he said, theorists grappled with the dilemmas of post-structuralism and post-modernism, where the absolutes of the earlier part of the 20th century were abandoned. But they were not sure how to answer questions about society and ‘truth’, without returning to those absolutes, he said.

Now, with the advent of the web, a ‘social knowledge’ is emerging, via the spread of online information and idea-sharing, which Munthe believes is ‘the real founding for how we understand ideas,’ he explained.

“People read as sophisticatedly as they do because they’re know they’re getting their news from George, or from Johnny, or from Jack Lean or whoever it is.”

But, Journalism.co.uk asked, doesn’t that exclude a huge number of people who aren’t participating online? Munthe maintained not.

“I have a feeling that this meta-reading is not elitist,” Munthe answered. His real concern, he said, is the ‘radicalisation’ of online news.  “If you’re the kind of person who is only ever going to watch Fox News, who is ‘properly rightist’, there’s no need for you to encounter any view but your own,” he says.

Journalism.co.uk reported live from the Voices Online Blogging conference 2009. Follow @journalism_live on Twitter for updates from media events.

#DataJourn part 2: Q&A with ‘data juggler’ Tony Hirst

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As explained in part one of today’s #datajourn conversation, Tony Hirst is the ‘data juggler’ (as titled by Guardian tech editor Charles Arthur) behind some of the most interesting uses of the Guardian’s Open Platform (unless swear words are your thing – in which case check out Tom Hume’s work)

Journalism.co.uk sent OU academic, mashup artist and Isle of Wight resident, Tony Hirst, some questions over. Here are his very comprehensive answers.

What’s your primary interest in – and motivation for – playing with the Guardian’s Open Platform?
TH: Open Platform is a combination of two things – the Guardian API, and the Guardian Data store. My interest in the API is twofold: first, at the technical level, does it play nicely with ‘mashup tools’ such as yahoo pipes, Google spreadsheet’s =importXML formula, and so on; secondly, what sort of content does it expose that might support a ‘news and learning’ mashup site where we can automatically pull in related open educational resources around a news story to help people learn more about the issues involved with that story?

One of the things I’ve been idling about lately is what a ‘university API’ might look at, so the architecture of the Guardian API, and in particular the way the URIs that call on the API, are structured is of interest in that regard (along with other APIs, such as the New York Times’ APIs, the BBC programmes’ API, and so on).

The data blog resources – which are currently being posted on Google spreadsheets – are a handy source of data in a convenient form that I can use to try out various ‘mashup recipes’. I’m not so interested in the data as is, more in the ways in which it can be combined with other data sets (for example, in Dabble DB) and or displayed using third party visualisation tools. What inspires me is trying to find ‘mashup patterns’ that other people can use with other data sets. I’ve written several blog posts showing how to pull data from Google spreadsheets in IBM’s Many Eyes Wikified visualisation tool: it’d be great if other people realised they could use a similar approach to visualise sets of data I haven’t looked at.

Playing with the actual data also turns up practical ‘issues’ about how easy it is to create mashups with public data. For example, one silly niggle I had with the MPs’ expenses data was that pound signs appeared in many of the data cells, which meant that Many Eyes Wikified, for example, couldn’t read the amounts as numbers, and so couldn’t chart them. (In fact, I don’t think it likes pound signs at all because of the character encoding!) Which meant I had to clean the data, which introduced another step in the chain where errors could be introduced, and which also raised the barrier to entry for people wanting to use the data directly from the data store spreadsheet. If I can help find some of the obstacles to effective data reuse, then maybe I can help people publish their data in way that makes it easier for other people to reuse (including myself!).

Do you feel content with the way journalists present data in news stories, or could we learn from developers and designers?
TH: There’s a problem here in that journalists have to present stories that are: a) subject to space and layout considerations beyond their control; and b) suited to their audience. Just publishing tabulated data is good in the sense that it provides the reader with evidence for claims made in a story (as well as potentially allowing other people to interrogate the data and maybe look for other interpretations of it), but I suspect is meaningless, or at least of no real interest, to most people. For large data sets, you wouldn’t want to publish them within a story anyway.

An important thing to remember about data is that it can be used to tell stories, and that it may hide a great many patterns. Some of these patterns are self-evident if the data is visualised appropriately. ‘Geo-data’ is a fine example of this. It’s natural home is on a map (as long as the geo-coding works properly, that is (i.e. the mapping from location names, for example, to latitude/longitude co-ordinates than can be plotted on a map).

Finding ways of visualising and interacting data is getting easier all the time. I try to find mashup patterns that don’t require much, if any, writing of computer programme code, and so in theory should be accessible to many non-developers. But it’s a confidence thing: and at the moment, I suspect that it is the developers who are more likely to feel confident taking data from one source, putting it into an application, and then providing the user with a simple user interface that they can ‘just use’.

You mentioned about ‘lowering barriers to entry’ – what do you mean by that, and how is it useful?
TH: Do you write SQL code to query databases? Do you write PHP code parse RSS feeds and filter out items of interest? Are you happy writing Javascript to parse a JSON feed, or would rather use XMLHTTPRequest and a server side proxy to pull in an XML feed into a web page and get around the domain security model?

Probably none of the above.

On the other hand, could you copy and paste a URL to a data set into a ‘fetch’ block in a Yahoo pipe, identify which data element related to a place name so that you could geocode the data, and then take the URL of the data coming out from the pipe and paste it into the Google maps search box to get a map based view of your data? Possibly…

Or how about taking a spreadsheet URL, pasting it into Many Eyes Wikified, choosing the chart type you wanted based on icons depicting those chart types, and then selecting the data elements you wanted to plot on each axis from a drop down menu? Probably…

What kind of recognition/reward would you like for helping a journalist produce a news story?
TH: A mention for my employer, The Open University, and a link to my personal blog, OUseful.info. If I’d written a ‘How To’ explanation describing how a mashup or visualisation was put together, a link to that would be nice too. And if I ever met the journalist concerned, a coffee would be appreciated! I also find it valuable knowing what sorts of things journalists would like to be able to do with the technology that they can’t work out how to do. This can feed into our course development process, identifying the skills requirements that are out there, and then potentially servicing those needs through our course provision. There’s also the potential for us to offer consultancy services to journalists too, producing tools and visualisations as part of a commercial agreement.

One of the things my department is looking at at the moment is a revamped website. it’s a possibility that I’ll start posting stories there about any news related mashups I put together, and if that is the case, then links to that content would be appropriate. This isn’t too unlike the relationship we have with the BBC, where we co-produce televlsion and radio programmes and get links back to supporting content on OU websites from BBC website, as well as programme credits. For example, I help pull together the website around the BBC World Service programme Digital Planet, which we co-produce every so often. which gets a link from the World Service website (as well as the programme’s Facebook group!), and the OU gets a mention in the closing credits. The rationale behind this approach is getting traffic to OU sites, of course, where we can then start to try to persuade people to sign up for related courses!

NowGamer.com takes website to next level

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Video gaming website NowGamer.com was launched by publisher Imagine Publishing on Friday. The site is the first in a series of ‘supersites’ from the company to go live in the next couple of years, according to a release from the group.

NowGamer.com homepage

The clean, easy-to-navigate site was created with Bedford-based technology partner, Evolving Media and, unlike most gaming websites, it avoids a typically overcrowded, hectic layout.

The stand-out thing about NowGamer.com though it allows you create your own personal space of sorts:

NowGamer.com allows you to customise your profile

Users can drag and drop different content widgets around the homepage, ranging from podcasts to previews, and reposition each element according to their interest – or even just delete it if they see fit.

Users can also redefine the content so that it only includes material relevant to the video games platform they use, be it Nintendo Wii or iPhone.

This modern, mature approach is also combined with a wealth of expert knowledge. The people behind the site, from Imagine, have all had a  history in the field of video games journalism, working on titles including SegaPro and 360 in the past. The site is also able to make use of Imagine Publishing’s extensive back catalogue which started in 1995.

Although only formed in May 2005, Imagine Publishing is already responsible for 25 websites and 20 magazines.

PhotoAttorney: Facebook’s old TOU ‘aren’t good either’

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Following the reversion to the old terms of use on Facebook, Carolyn E. Wright reminds us that the old TOU ‘aren’t good either, especially for photographers who care that their photos might be used for promotional purposes without payment.’

“Facebook’s TOU currently state:

‘By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose, commercial, advertising, or otherwise, on or in connection with the Site or the promotion thereof…'”

Full story at this link…

Obama’s digital guru (aka Thomas Gensemer) at City: “Email is still the killer app”

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Obama digital campaign ‘guru,’ Thomas Gensemer, has attracted a fair bit of attention with his arrival in London – check out the Guardian G2 feature and this article at TimesOnline, for example. A Guardian video can be watched here at this link.

Gensemer, whose company Blue State Digital built the Obama website and managed the online campaign, was also speaking at City University on Tuesday evening: at an event entitled ‘Obama’s (not so) Secret Weapon: the role of the internet in the 2008 US Presidential Election’.

His talk officially launched the journalism school’s new MA in Political Campaigning and Reporting. A video of the event can be watched here.

Etan Smallman was at the event, and shares his report with us here:

Plain old-fashioned email is the key tool for successful political campaigning in the digital age, the mastermind behind the Obama digital campaign, Thomas Gensemer, told an audience at City University this week.

Thomas Gensemer, managing partner of Blue State Digital, who built the highly acclaimed online operation, dismissed the impact of social networking in favour of ‘the simplicity of email’.

The message is ‘use tools, not gimmicks’, Gensemer said. “For all the talk of social networking, blogs, and mobile applications, email is still the ‘killer app’. Our email list of 13.5 million individual email subscribers was the backbone of the campaign,” he added.

“This is not a story about technology; this is not a story about Facebook or Twitter. This is about dynamic, personalised, two-way relationship via email,” he said. Gensemer said that more than a billion emails were sent out to over 13.5 million email subscribers throughout Obama’s presidential campaign. It resulted in my.barackobama.com raising half a billion dollars in donations.

The mainstream media is ‘still included in the cycle’, Gensemer said. “It is often that you’re bypassing them to get to the audience, and then encouraging the media to tell the story to the audience. You’re inverting the relationship a little bit. They don’t serve as the filter any more – when you have the engaged constituency online, you go directly to them.”

Gensemer, who previously worked in the UK on Ken Livingstone’s unsuccessful London mayoral campaign, is currently expanding his operation to the UK political arena by opening an office in London.

thomas-gensemer-head-shot-1

Some organisations still believe their audience isn’t online, he said. “It’s no longer the case in the ‘first world’. Even people over 70 – the ‘silver surfers’ – they’re out there. They’re willing to do something for you. They just need to be asked. This isn’t just about college kids. This isn’t just about bloggers in Westminster.”

“It is not about magical technology,’ he said, arguing that the key components to successful online campaigning are transparency and authenticity: “You can’t fake it,” he added.

“Do you really believe that the average MP is Twittering?” he asked. “Do you believe that Barack Obama Twitters? I’ll tell you, he doesn’t.”

New social media crazes like Twitter ‘tend to distract,’ Gensemer said.

“It tends to be from shiny object, to shiny object, to shiny object. For organisations that need to invest in deep personal relationships with a variety of people, just doing that sort of scattergun approach is dizzying.

“It burns through political capital pretty quickly because it doesn’t really talk to the people it’s trying to talk to,” he said.

“The lesson of the Obama campaign is to use tools to facilitate a message – don’t use gimmicks. None of this would have happened [just] because somebody was Twittering.”