Tag Archives: first social media editor

Nieman Journalism Lab: NYTimes appoints Jennifer Preston as social media editor

An internal memo from the New York Times, obtained by Nieman Journalism Lab, confirms the appointment of Jennifer Preston as the title’s first social media editor.

“Jennifer will work closely with editors, reporters, bloggers and others to use social tools to find sources, track trends, and break news as well as to gather it. She will help us get comfortable with the techniques, share best practices and guide us on how to more effectively engage a larger share of the audience on sites like Twitter, Facebook, Youtube, Flickr, Digg, and beyond,” says the memo to employees.

While Preston will work on developing best practice procedures for social media use at the Times, the memo is clear that this is a progressive issue: “[W]e all need to figure this out together,” it states.

Full memo at this link…