Category Archives: Traffic

Traffic success for AP’s mobile news network

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The Associated Press‘ mobile news network – launched by the agency in May – attracted 16 million page views in August, according to a report from MediaBistro.com.

The post states that 95 per cent of traffic to the network is generated by iPhone and iPod touch users.

The network, which features national news from the AP and local content from regional news organisations, now boasts 948 partners.

Local advertising on the service is sold by the news organisations, in addition to national advertising from networks, with any revenues split between news providers and ad sellers

BBC enjoys bumper web traffic as banks’ fortunes slide

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It might be doom and gloom for Lehman Brothers staff, but at least someone’s gaining from it… Business news sites are reporting excellent traffic over the last few days – not least of all, the Beeb.

According to an article from yesterday’s Ariel, the BBC’s in-house magazine, the bbc.co.uk story from Monday ‘Lehman Bros files for bankruptcy’ was the site’s ‘most popular story’ in its 10-year history with more than 1.7 million page views.

From Ariel:

Boom time for business online as Lehmans goes bust: records fall while Wall Street trembles

Monday saw records tumble at the BBC news website’s business section.
As financial crisis circled the globe, culminating in the closure of Lehman Brothers, the BBC’s business pages enjoyed a record reach with 2.35 million individual readers logging on, double the usual amount.

And it also set a new record for most-read story: ‘Lehman Bros files for bankruptcy’ had more than 1.7m page views, making it the most popular story in the site’s 10-year history.

All told, the section attracted 9.25m page views in a single day.
Tim Weber, the business section’s editor, praised coverage of Lehman Brothers’ demise, which he said was ‘fast, comprehensive and authoritative’.

And he told ariel online: ‘Business and economics stories have always been more popular than most people suspect, but since the start of the credit crunch a year ago our daily reach has soared by about 50%.

‘However, Monday’s meltdown of investment bank Lehman has taken things to a new level.
‘It’s the most fascinating time in my live as a business journalist, but it’s also great to see that our audiences really appreciate our output.

‘Right now, at 1530 UK time on Tuesday, we’ve already reached more than 1.45 million people – it’s bound to be another bumper day.’

Digital developments at CNN: Gustav raises traffic, as new international digital role is created

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CNN‘s web traffic did rather well out of Hurricane Gustav: a press release issued yesterday told us that breaking news channel CNN.com Live ‘more than doubled its highest day on record on Monday, by serving more than 1.7 million live video streams globally’.

That figure represents a 124 percent increase on their previous highest day – February 21 – when it streamed the debate between Barack Obama and Hillary Clinton.

In other news, another release announced the appointment of CNN’s first vice president of international digital services: Nick Wrenn, current managing editor for Europe, Middle East & Africa. Although based in Atlanta, Wrenn will manage all of the digital content outside of the US in his new role, bringing together CNN.com/international and mobile with its broadband services.

Wrenn will report to Tony Maddox, executive vice president and managing director of CNN International.

“Our digital services are playing an increasingly important part in the growth of CNN International and this new position ensures that they will be leveraged and incorporated into our current business appropriately,” said Maddox in the statement.

BBC’s online Olympics coverage draws 4.4m

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The BBC Sport website had its ‘best ever day’ in terms of traffic on Monday 11 August with 4.4 million individual users, a blog post from Roger Mosey, director of BBC Sport, has said.

The traffic surge from the site’s Olympics coverage also saw more than 1 million users view live video streams on Friday 15.

The BBC’s iPlayer received 700,000 requests for Olympic programmes in the first week of the Games, Mosey said.

The competition – combined with the beginning of the Premiership – has also created record figures for mobile with more than 400,000 users accessing the BBC’s mobile services on Saturday – breaking the previous record of 270,000.

To report the Beijing Olympics online and on mobile the corporation has introduced six live video streams to its BBC Olympics website, an interactive map of the city and its sporting venues, an Olympics blog and expanded its mobile site to carry more video.

The coverage has also benefited from the decision to embed BBC video within pages rather than in a separate player.

Independent.co.uk: Gossip sites put heat on celeb mags in latest ABCs

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Sales of celebrity magazines have plunged in the latest figures from the Audit Bureau of Circulations – a result of the economic downturn and the rising popularity of online competitors.

LA Times breaks web traffic record with 127m page views

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The LA Times recorded 127 million page views last month – breaking its previous record of 120 million.

The site attracted 19 million unique users in July, a memo from the paper’s Meredith Artley, executive editor for interactive, said.

While the recent Californian earthquake was a contributing factor to the traffic surge, new SEO techniques and growing popularity on social bookmarking sites have had a significant impact, Artley said.

Blog traffic also grew last month rising to 12 million page views. The most popular blog, in terms of traffic, was Top of the Ticket, which recorded 1,800,770 views, according to the paper’s figures.