BBC enjoys bumper web traffic as banks’ fortunes slide

It might be doom and gloom for Lehman Brothers staff, but at least someone’s gaining from it… Business news sites are reporting excellent traffic over the last few days – not least of all, the Beeb.

According to an article from yesterday’s Ariel, the BBC’s in-house magazine, the bbc.co.uk story from Monday ‘Lehman Bros files for bankruptcy’ was the site’s ‘most popular story’ in its 10-year history with more than 1.7 million page views.

From Ariel:

Boom time for business online as Lehmans goes bust: records fall while Wall Street trembles

Monday saw records tumble at the BBC news website’s business section.
As financial crisis circled the globe, culminating in the closure of Lehman Brothers, the BBC’s business pages enjoyed a record reach with 2.35 million individual readers logging on, double the usual amount.

And it also set a new record for most-read story: ‘Lehman Bros files for bankruptcy’ had more than 1.7m page views, making it the most popular story in the site’s 10-year history.

All told, the section attracted 9.25m page views in a single day.
Tim Weber, the business section’s editor, praised coverage of Lehman Brothers’ demise, which he said was ‘fast, comprehensive and authoritative’.

And he told ariel online: ‘Business and economics stories have always been more popular than most people suspect, but since the start of the credit crunch a year ago our daily reach has soared by about 50%.

‘However, Monday’s meltdown of investment bank Lehman has taken things to a new level.
‘It’s the most fascinating time in my live as a business journalist, but it’s also great to see that our audiences really appreciate our output.

‘Right now, at 1530 UK time on Tuesday, we’ve already reached more than 1.45 million people – it’s bound to be another bumper day.’

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