Tag Archives: web analytics

You can now see how many readers are online with Google Analytics real-time reports

Google Analytics has launched real-time data, allowing news sites to see how many readers are online and gauge the success of individual tweets.

The development was announced on the Google blog last week and is being rolled out  over the coming weeks.

You can sign-up for early access using this form.

The Google blog illustrates how real-time can be used to monitor the impact of social media.

For example, last week we posted about the latest episode of Web Analytics TV and also tweeted about the post. By campaign tagging the links we shared, we could see how much traffic each channel is driving to the blog as it happened. We could also see when we stopped receiving visits from the tweet, which helps know when to reengage.

Meanwhile, Google is also launching a premium analytics account with additonal analysis and support for an annual fixed fee, according to this blog post which has more details.


Nielsen Online makes host of UK and EMEA appointments

Stephen Brooks has been appointed as the UK managing director of web analytics firm Nielsen Online. Brooks takes up his new post after working for EMAP, where he was digital director for magazines.

Before EMAP he was publisher of mad.co.uk for seven years, having helped launch the Centaur title in 1999.

Joining Brooks is David Webb as UK client director media research and Matthew Dodd as vice president of research and analytics for EMEA (Europe, Middle East and Africa).

Webb was formerly director of digital research worldwide for CNN International, while Dodd leaves the Telegraph Media Group, where he was director of customer insight.

Moving roles within the company, Brad Little has also been named director of industry solutions for the UK team.