“Ah, how times have changed. Say it all together now, print media watchers: advertising is dropping and readers are going to the Web. So PRWeek is going monthly,” reports Stephanie Clifford.
Following announcement of its closure earlier this month, Press Gazette has been bought by Progressive Media.
Former owner Wilmington said it will collaborate with Progressive on the British Press Awards.
“There is no power structure. It’s all turned inside out and upside down. Everyone claims victory, but no one seems to have it, nobody is powerful enough to measure it. And, above all, it’s one nasty, mean, shrill place,” says John Koblin about Hollywood and the now shared agenda between ‘established’ press and online independents.
Variety is one title facing this challenge – and looking to pay walls, for archive and specialised content, to boost falling revenues from advertising.
Richard Glosser, Conde Nast’s executive vice-president for emerging media, tells Beet.tv about the publisher’s video plans, including its strategy for ‘hypersyndication’.
NatMags has confirmed the departure of Hearst Digital managing director Alex Ballantyne and group agency sales chief, Stuart Flint, as part of layoffs that will reportedly affect half of the publisher’s digital operation.
“Environmental affairs magazine The Ecologist willl end its 39-year run in print when it goes online-only in June,” reports Press Gazette.
Statement from Wilmington, publishers of Press Gazette:
“Unfortunately Press Gazette, along with much of the profession, has suffered from a declining market during these years and its losses have increased. We have therefore been forced to conclude that the market required to sustain a commercially viable Press Gazette magazine no longer exists. The last hard copy edition of Press Gazette will therefore be the May edition which will be published in April.”
Update: Over at MediaGuardian Roy Greenslade reports that there will be no future news content on the site:
“There will be no journalism on the site,” said Les Kelly, the managing director of Wilmington’s media and entertainment division.
He added: “There will not be news coverage but we will develop the site to offer other services, such as training and freelance referrals.”
MagCloud – a new web service developed by Hewlett-Packard – offers 20 cents-per-page magazine printing.
“There are so many of the nichey, maybe weird-at-first communities, that can use this,” Andrew Bolwell, head of the MagCloud project at Hewlett-Packard, tells the New York Times.
AdweekMedia has published its annual ‘hot list’ for US magazine titles:
“Inclusion in AdweekMedia’s annual ‘Hot List’ is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment,” says a release.
Here’s the top 10 compared by circulation and advertising revenue (in millions of dollars) using Many Eyes’ visualisation tools (click on the images to see more):
Circulation
Advertising revenue
Campaign has become the first international business title to be launched in Bangladesh, according to publisher Haymarket.
The launch follows in the footsteps of Stuff magazine, which began publishing under licence in Vietnam in December.