Tag Archives: Hearst Digital

Folio: Hearst develops web ads for printed pages

Web ads will not be lost on articles printed out from websites thanks to a new development from Hearst Digital Media and Format Dynamics.

The CleanPrint service, which will be put into action on GoodHousekeeping.com and soon spread to Esquire and Cosmopolitan’s US websites, will provide new opportunities to advertisers:

[B]oth a “re-messaging” opportunity or a separate, contextual placement at the point of printout. Most often, using the “print” function on a web page to obtain a hardcopy eliminates the banner ads altogether.

In cases where new ads are created for printouts: “The ads only appear when the pages are printed, with the theory that users who print the page are inherently committed to the content.”

Full story at this link…

Media Week: NatMags axes Ballantyne and Flint with web staff

NatMags has confirmed the departure of Hearst Digital managing director Alex Ballantyne and group agency sales chief, Stuart Flint, as part of layoffs that will reportedly affect half of the publisher’s digital operation.

Full story at this link…

New Brightcove platform in beta

Online video firm Brightcove has launched the latest version of its service in beta.

The new technology from Brightcove, which is already used by the Telegraph.co.uk, Hearst Digital and Guardian.co.uk, will offer new ways for incorporating video players and information about video content into web pages, according to a press release from the company.

The new service – Brightcove 3 – will also enable publishers to have long-form video content on their sites.

The full version will be launched this autumn.