“There is no power structure. It’s all turned inside out and upside down. Everyone claims victory, but no one seems to have it, nobody is powerful enough to measure it. And, above all, it’s one nasty, mean, shrill place,” says John Koblin about Hollywood and the now shared agenda between ‘established’ press and online independents.
Variety is one title facing this challenge – and looking to pay walls, for archive and specialised content, to boost falling revenues from advertising.