Author Archives: Joel Gunter

About Joel Gunter

Joel Gunter is a senior reporter at Journalism.co.uk.

AdAge: Demand Media to supply original content to USA Today

USA Today’s new online Travel Tips section has been outsourced to content generation company Demand Media. The section already has around 4,000 travel articles provided by Demand Media’s freelancers.

Demand Media (…) is paying to generate the content and is selling keyword advertising in the section. USA Today is selling its new display ad inventory. The two are splitting the revenue.

Demand Media’s CMO Dave Panos defends the editorial standards in place at the company and claims it does not deserve to be thought of as a ‘content farm’.

‘Content farm’ is not a term we prefer, because it we think it has a negative connotation and that it paints a picture of a nameless, faceless organization that churns out low-quality, thoughtless content. This is not at all what we do. We think our studio bears a greater resemblance to larger, distinctive content-creation companies like Reuters. Our studio is made up of thousands of creative professionals, and each piece of content is touched by 11 qualified individuals with a high degree of editorial oversight.

Full story at this link…

Daily Finance: Atlantic Media announces it will pay all interns

Many industries exploit students and young jobseekers through the dubious practice of unpaid interning, but the media industry, where competition for a foot in the door is fierce, is likely among the worst.

However, Atlantic Media, which publishes The Atlantic and The National Journal, has announced it will begin to pay all its previously unpaid interns. Apparently the decision followed an article in last week’s New York Times, ‘The Unpaid Intern, Legal or Not’.

Yesterday, we decided to pay, retroactively, both last year’s interns and our current class. We convened our current interns this morning to tell them the news. Some messages are easier to deliver than others. Telling them they would be paid was on the easier side.

Full story at this link…

#followjourn: Lucy Warwick-Ching/editor

#followjourn: Lucy Warwick-Ching

Who? Warwick-Ching is editor of the Financial Times’ Money Online and the audio Money Show. She was previously a UK Companies reporter covering tobacco, pubs and leisure companies.

Where? Her articles are aggregated at ft.com and on her own Journalisted page. She has a LinkedIn profile here. She also tweets about all things financial on her personal account.

Contact? @warwickching

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

#followjourn: Sarah Ewing/freelance

#followjourn: Sarah Ewing

Who? Ewing is a freelance journalist based in Edinburgh

Where? She has her own blog, The Scribbler, where she posts up “new case study requests for features I’m working on and thoughts on current issues”. Her articles for various different publications are collected on her Journalisted page. Ewing works mostly for Mail Online and the Daily Telegraph, covering health, celebrity, relationships among other things. She has also contributed to the Times, and frequently run into trouble with her luggage while travelling.

Contact? @sarahewing

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

April Fools’ Day: a round-up of media mischief

The venerable old day of leg-pulling and pranking is upon us again, and British news institutions are doing their bit for the fun. Some better than others, it must be said. Here is a short round-up of some headline hilarity from the web.

The Guardian went big and bold with a mock-election campaign designed to show the rough and ready side of our beloved PM:

Brown aides had worried that his reputation for volatility might torpedo Labour’s hopes of re-election, but recent internal polls suggest that, on the contrary, stories of Brown’s testosterone-fuelled eruptions have been almost entirely responsible for a recent recovery in the party’s popularity.

While the traditionally rowdy readers of the Guardian were treated to this new bar-room-brawling Brown, the refined readers of the National Union of Journalist’s site woke up to the news that the bruiser and the posh boy, along with that other one Clegg, were all joining the NUJ executive council as part of a new “affinity programme”.

Through our new affinity scheme NUJ members will now be able to join the Labour, Conservative and Liberal Democratic parties at a reduced rate. In fact, from now on they can also get membership of all three parties for the price of one, which we believe will appeal particularly to our members at the Guardian and elsewhere.

Harmony was prevailing elsewhere too on The Register’s site, with the equally unlikely news that highly improbable bedfellows Associated Newspapers and the Guardian Media Group would join forces to share a common editorial facility.

Using the latest technology, a single team will produce stories for both groups flagship titles, the Daily Mail and the Guardian, in a process that will be largely automated.

The Independent went with some highly unlikely technical advances to the Circle Line, claiming that London Underground was in talks with the boffins at CERN about using the 23km tunnel to house a new particle accelarator, similar to CERN’s Large Hardon Hadron Collider. Provided, of course, they can iron out the “geo-magnetic ‘kink’ in the circuitry at Edgware Road”.

It would mean that two beams of protons would be travelling in clockwise and counterclockwise directions at 99.999999 per cent of the speed of light, within feet of Circle line passengers stuck in perpetual immobility.

(Meanwhile the boffins were up to some riotous hilarity of their own over in Switzerland (in that charming science-humour sort of way…), declaring that high-energy collisions within the newly restarted LHC had unearthed a “paleoparticle”. In other words, “a hideous particle from the prehistory of the Universe”.)

Also on the science side, the Daily Mail, with news (and video) about the AA’s new rocketmen, able to fly out to the hard-shoulder at high velocity in your time of need. Unfortunately this corker has come down off the site already.

Rather than muck in with its own side-splitting falsity, BBC News ran with a bit of an also-ran in the form of a collection of true stories that really should be April Fools. Although, tucked away on the Radio 4 site is this deadpan gem about the possibility of William Shakespeare being half French, based on some pretty dubious analysis of his mother’s family tree:

It’s a lock of hair, it’s quite faded, which would mean it’s potentially a lock of hair from Mary Queen of Scots.

Lastly, as this is only just a taste of the press’ Herculean April Fools’ effort, the Telegraph, who claimed this morning that ferrets were to be used in the government’s plans to begin broadband to all:

The animals have been used by Virgin Media for over a year to help lay cables for its broadband service, the company has disclosed. The ferrets wear jackets fitted with a microchip which is able to analyse any breaks or damage in the underground network.

What the Telegraph’s story lacks ever so slightly in humour, it more than makes up for with this deftly mocked-up picture of a ferret on the job. Of laying cables, I mean.

Back to frowning at your desks until next year then folks.

Nieman Journalism Lab: Gawker’s new traffic metric measures ‘reader affection’

While others pour over pageviews and underscore uniques, Gawker Media has been quietly working on a new metric, one designed to measure so-called “reader affection”. This new metric is called “branded traffic” and is, according to Nieman Journalism Lab, “both more nebulous and more significant” than traditional forms of measurement.

The idea is to measure the number of visitors that arrive at the site via a direct search for its name or variations on its branding, or by typing in the site URL directly, and distinguish them from more incidental traffic.

The metric comes from a simple compound: direct type-in visits plus branded search queries in Google Analytics. In other words, Gawker Media is bifurcating its visitors in its evaluation of them, splitting them into two groups: the occasional audience, you might call it, and the core audience.

The original Gawker release highlights the value the site places on turning the internet passerby into an affectionate reader:

While distributing content across the web is essential for attracting the interest of internet passersby, courting these wanderers, massaging them into occasional visitors, and finally gaining their affection as daily readers is far more important. This core audience – borne of a compounding of word of mouth, search referrals, article recommendations, and successive enjoyed visits that result in regular readership – drives our rich site cultures and premium advertising products.

Full post at this link…

Media Beat: Former Gawker managing editor talks niches and revenue streams

Dramatically named blogger and journalism entrepreneur Lockhart Steele has guested on mediabistro’s Media Beat video series in the last two days, with the last episode appearing later this afternoon. Steele began blogging around the beginning of the decade while working in magazines. He was recruited by Nick Denton as Gawker began to pick up traffic and later became managing editor of the site, seeing it expand from just a handful of editorial staff to around 150.

In the second installment of the Media Beat series, below, Steele discusses getting traffic through Twitter and Facebook, diversifying revenue streams online, and “looking for niches where we can be a little bit weird”.

Follow this link for the first installment, in which Steele discusses starting out in blogging and breaking away from Gawker to establish his own blogging network.

#followjourn: Lucy Land/editor

#followjourn: Lucy Land

Who? Land is editor of West London Living, an independent guide to west London.

Where? Land previously worked on Archant magazines Grove and the Resident, where she was editorial assistant, and Northwest, where she was editor. West London Living has a fortnightly newsletter, and can be followed by RSS and on their Flickr photostream. Land’s LinkedIn is available at this link.

Contact? @WL_living

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

FishbowlNY: Atlantic Media announces 2010 Michael Kelly Award finalists

Atlantic Media today announced the finalists for the 2010 Michael Kelly Award. The award recognises fearless journalism in the pursuit of truth.

The finalists are:

Ken Bensinger and Ralph Vartabedian, Los Angeles Times

For their coverage of malfunctioning cars produced and recalled by Toyota.

Sheri Fink, ProPublica

For her coverage of medical treatment in the wake of Hurricane Katrina

Jeffrey Gettleman, the New York Times

For his coverage of pirates in Somalia, the of spread of Islamic radicalism, and mass rape in eastern Congo.

David Rohde, the New York Times

For his coverage of his own kidnap and seven-month imprisonment by the Taliban, and his eventual escape.

Michael Kelly, a former editor of the Atlantic and the National Journal was killed while reporting from Iraq in 2003.

Full story at this link…

E&P: Will the Pulitzer Prizes finally recognise digital journalism this year?

Editor & Publisher’s Mark Fitzgerald talks to veteran Wall Street Journal and Economist Group journalist Roy J. Harris Jr. about the Pulitzer Prizes, and the chances of online-only journalism being in among the winners this year.

More than a decade ago, in 1999, the Pulitzers opened entries to online content, and in the past two years has eased eligibility requirements for entries by online-only news organizations. Yet, no entry that appeared only on the Web has ever won a Pulitzer.

“It’s one thing to have press release from the Pulitzer organization that we welcome online entries,” Harris said. “But when you go a couple of years without anyone winning it – that sends a signal too.”

Full story at this link…