Demand Media (…) is paying to generate the content and is selling keyword advertising in the section. USA Today is selling its new display ad inventory. The two are splitting the revenue.
Demand Media’s CMO Dave Panos defends the editorial standards in place at the company and claims it does not deserve to be thought of as a ‘content farm’.
‘Content farm’ is not a term we prefer, because it we think it has a negative connotation and that it paints a picture of a nameless, faceless organization that churns out low-quality, thoughtless content. This is not at all what we do. We think our studio bears a greater resemblance to larger, distinctive content-creation companies like Reuters. Our studio is made up of thousands of creative professionals, and each piece of content is touched by 11 qualified individuals with a high degree of editorial oversight.