On two days in July, mobile traffic to the BBC News website and app was, for the first time, higher than desktop traffic. Indeed, in some parts of the world, mobile traffic regularly outstrips that of desktop.
Ever since Apple’s Newsstand launched two years ago, the importance of well-produced digital editions has been growing and magazines and newspapers continue to experiment.
From live, in-app updates to streams of content and multimedia embedded in PDF pageturners, this podcast looks at some case studies and lessons learned in what works best for publications and their audiences.
We speak to:
- Alex Watson, director of product for tablet and apps, Dennis Publishing
- Mike Goldsmith, editor-in-chief of digital editions, Future Publishing
- Patrick Salien, digital manager, Het Nieuwsblad
- #mms12: Apple Newsstand advice from Future Publishing and Dennis Publishing
- #Podcast – Apple Newsstand success stories: Future, Dennis and Conde Nast
- Future Publishing launches iPad-only title as second screen to computer
- #jpod: How Apple’s Newsstand is revolutionising the publishing industry
- #Podcast: Lessons in mobile-first news from Metro, Breaking News and Circa