Beet.tv: BBC apps received more than 10 million downloads

In this interview with Beet.tv digital director of BBC Worldwide Daniel Heaf talks about how the iPad has “truly become the fourth screen”.

He says that session time on the device matches the time spent with traditional media such as periodicals and television.

According to Heaf the BBC has had more than 10 million downloads worldwide of its apps for the iPad and other devices.

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