But to make this service more efficient for its users (that’s you hopefully), we want feedback on how to write the perfect press release. For example:
What details MUST it include and what’s superfluous?
What are common mistakes that press release writers make that rankle you?
What length/tone/format do you prefer?
We hope to create a guide – focusing on the writing, NOT distribution of releases – featuring comments from individual journalists as a point of reference for the PR community and we’d love your feedback, including your name and publication if possible.
A blog post that’s a couple of days old now, but it’s just caught Journalism.co.uk’s eye. News Sentinel business reporter Josh Flory goes public on the Property Scope blog with a little email exchange between him and the developer of ‘struggling real estate project’. Flory received a draft press release (accidentally, presumably) sent to him which included some telling notes from its writers…
Journalism.co.uk wonders if we’ve accidentally gone back in time, or missed the point here. A press release from Wallpaper* announces that three females creatives (yes! Women! Not men!) are to take the helm at the magazine for its October issue. And it’s their biggest issue of the year! The three talented ladies have each produced 20 editorial pages, ‘as well as designing their own cover’. The press release is entitled ‘GIRL POWER: THREE FEMALE CREATIVE LEGENDS GUEST EDIT WALLPAPER*’. Say no more.