We’ve published the results (so far) of our experiment to crowdsource a guide to writing the perfect press release, from the perspective of the journalists who receive them.
The tips were received via a couple of blog posts, which can be read at this link to the first and this link to the follow-up post; responses to our @journalismnews Twitter account; and in direct emails.
Any feedback from the PR community would also be very welcome.
Update (July 31): Some additional comments from:
- Simon Collister, head of digital with Weber Shandwick’s Consumer team – ‘Have we finally breached the symbolic ‘real media’ vs social media divide?’
- Lloyd Gofton from Liberate Media – ‘The trouble with press releases’
- Blogger and communicator Neville Hobson