Tag Archives: Express & Star

Wolves promotion boosts Express & Star web traffic

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Attracting international, ex-pat attention and fans reliving the moment online, sport has shown its ability to drive web traffic to news sites once again with a surge in the Express & Star’s web visitors following the promotion of local football club Wolverhampton Wanderers to the UK’s Premiership.

The site achieved a record 600,000 page views yesterday, with around 330,000 views on the Wolves picture galleries.

“The website chronicles a great day for Wolves fans and we are amazed by the huge interest in it,” said internet editor, Tim Walters, in a statement on the site.

“The traffic on the website was enormous yesterday and today the levels of interest are being maintained.

“The mood of Wolverhampton is dictated by the success or failure of Wolves.

“There is a real feel-good feeling in the city at the moment and people really can’t get enough.”

In addition to coverage in text and picture galleries, an interactive, multimedia timeline was created using Dipity to document the team’s promotion.

Fans boost website hits to 600,000 : Express & Star.

Newspaper Society Advertising and Digital Media Awards: the results on and offline

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So Associated Northcliffe Digital/Northcliffe Media came out smiling, after digital awards aplenty at last night’s Newspaper Society’s Advertising and Digital Media Awards – the group won golds for Niche Website of the Year, Digital Innovation of the year and Digital Team of the Year. On top of that the winner for ad of the year, the Hull Daily Mail, is one of Northcliffe’s too.

Speaking in a release issued last night, the Newspaper Society (NS) communications director Lynne Anderson praised online entries: “The digital element of the awards was particularly impressive this year with clear evidence that local media publishers are becoming increasingly effective at communicating with their audiences online.”

Here’s a selection of the winners from yesterday’s Advertising and Digital Media Awards, online and off:

PRINT ADs:
Advertisement of the Year
Gold: Hull Daily Mail for Modus Interiors – Howz
Silver: Evening Express for Choices 08
Bronze: Evening Express for Ritchie Travel / The Lytham St Annes for Express Leonard Dews – Diamonds

Series of Advertisements for the Year
Gold: The Irish News for John Mulholland Motors Ltd
Silver: Hull Daily Mail for Modus
Bronze: Herald Express for Animal Crackerz Series

Classified Section of the Year
Gold: Express & Star for My Classifieds
Silver: Evening Express for Drive
Bronze: The Press and Journal for Your Ads

ONLINE:
Newspaper Website of the Year
Gold: Nottingham Evening Post – thisisnottingham.co.uk
Silver: Belfast Telegraph – belfasttelegraph.co.uk
Bronze: Cornwall and Devon Media – thisiscornwall.co.uk

Niche Website of the Year
Gold: Associated Northcliffe Digital Lasting Tribute
Silver: Hull Daily Mail – Your Mail
Bronze: Eastern Daily Press – Jobs24

Integrated Campaign of the Year
Gold: Manchester Evening News for NHS ‘I Love Me’ Campaign
Silver: Manchester Evening News for Natwest ‘MoneySense’
Bronze: Hull Daily Mail for ASDA

Digital Innovation of the Year
Gold: Associated Northcliffe Digital for Lasting Tribute
Silver: Lancashire Evening Post for LEPlive
Bronze: Herald Express Mod My Motor

Blog of the Year
Gold: Trinity Mirror Midlands – The Geek Files
Silver: scotsman.com – Luke Donald
Bronze: Hull Daily Mail – Lucy Clark for Hullvibe

Community Website of the Year
Gold: MK News – mkweb.co.uk
Silver: Lancashire Evening Post – lep.co.uk
Bronze: Hull Daily Mail – Your Mail

Digital Team of the Year
Gold: Associated Northcliffe Digital New Product Development Division
Silver: Hull Daily Mail Digital Advertising Team
Bronze: Clyde and Forth Press Digital Media Department

Cross-Platform or Portfolio Sell of the Year
Gold : MEN Media Sales for NHS ‘I Love Me’ Campaign
Silver: MEN Media Sales for Natwest ‘MoneySense’
Bronze: Mediaforce for Scottish Government

Express & Star using Qik for football reports

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The Express & Star is using Qik, allows reporters to live stream video footage from a mobile handset on the paper’s website, to produce post-match video reports from football games

The resulting videos offer a short, sharp analysis of the games, and their immediacy – they’re clearly filmed just after the final whistle – will surely appeal to football fans.

Reports this weekend came from Wolverhampton Wanderers’ victory over Sheffield Wednesday and West Bromwich Albion’s opening Premiership game.

UK regional newspaper picks up US acclaim

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The online offering from Wolverhampton’s Express & Star has caught the eye of Matt Mullenweg – founding developer of blogging software WordPress.

On his blog Mullenweg has pointed out that every article and feature of the Express & Star’s site is powered by WordPress.

“They now take the crown from NY Times for having the best URLs of a news site,” writes Mullenweg.

Such favourable comparisons don’t come along every day. Thanks to Chris Leggett, electronic editor for MNA digital, the digital arm of the Midlands News Association behind the Express & Star website, for passing this on.