Tag Archives: editor-in-chief

Online Journalism Scandinavia: Print and online integration ‘not the key to success’

Image of Kristine Lowe Kristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. Today Online Journalism Scandinavia asks why not integrating print and online may be the way forward.

Integration is not the recipe to become a nation’s newspaper of choice, says the editor-in-chief of Norway’s leading news site.

“It is very demanding to take the poll position both in print and online as VG has done in Norway. It demands a very strong focus on both platforms,” Torry Pedersen, the editor-in-chief of Schibsted-owned VG online, Norway’s most profitable and most read news site, told journalism.co.uk.

“Print and online are different disciplines and will only become more different. Until now, we have been so fortunate as to be able to develop on our own and build our own culture,” added Pedersen.

VG.no is organised in a different company than its printed sister publication, VG (short for Verdens Gang).

This separation has transfered into dramatic success because each company has a core business with specific aims, rather than often counter productive aims of a newspaper company producing online and print under one system.

In 2006, VG.no had a profit margin of 42.1 per cent compared to the 12.6 per cent of VG’s print edition. In week 11 2008, the news site had 3m users (according to TNS Gallup).

“Our success is to a large extent built on the fact that VG online has had its own floor and been separate from the rest of the newspaper. This is changing now that VG online has become so big we need more space, but I’m adamant that VG online will be a separate news operation,” Pedersen said.

Pedersen, who has staff keeping a constant eye on worldwide online innovation, told Journalism.co.uk that he had yet to see an example of online and print integration being fully successful.

Online Journalism Scandinavia: Norway’s leading news sites strategies for attracting online audience

Image of Kristine LoweKristine Lowe is a freelance journalist who writes on the media industry for number of US, UK and Norwegian publications. This week Online Journalism Scandinavia looks at how Norway’s leading news sites attract their audiences. Continue reading

Innovations in Journalism – Orato.com

Each week we give technology developers the opportunity to tell us journalists why we should sit up and pay attention to the sites and devices they are are working on. This week it’s citizen journalism site Orato.

Image of Orato website

1) Who are you and what’s it all about?

I’m Paul Sullivan, editor-in-chief of Orato.

Orato is a citizen journalism site that features stories from 3525 (last count) citizen correspondents from around the world.

Anyone can post text, audio, video story or photo slide show and comment on the site after registering.

We encourage first-person accounts, partly for practical reasons – people are comfortable speaking in their own voice about what they encounter, what’s going on in their lives, and what they think and feel – but also because it communicates on a more intimate level.

2) Why would this be useful to a journalist?

Orato is useful to journalists as a source of fascinating stories that don’t stem from the usual sources or locales.

On the home page, as I write, there’s a piece by a guy who kills baby seals for a living on the ice of Newfoundland, who is unapologetically carrying on a family tradition; there’s a story from the jackman (he jacks up the wheels) for the Nascar Red Bull team…he watches the cars go by at 198 miles an hours, then has to be ready in a split second to change the tires on his driver’s car; there’s a story about a family in Turkey who walks on all fours – their standard means of locomotion, a piece from a guy who spent more than a decade high up in Scientology’s secret army, and a piece from an astronaut on what it’s like to walk in space.

Some of these pieces we’ve solicited; others have come unbidden.

Orato is a treasure chest for journos looking for stories. It is also a place where journalists can and do post pieces that are viewed as too controversial or unpublishable at their own workplace.

3) Is this it, or is there more to come?

We’re already formulating Orato 3.0 (2.0 introduced video and interactive features such as the activity tracker).

In 3.0 we’re going to focus even more on the social media dimensions of the site…allow correspondents to instant message each other, allow them to customize their own MyOrato home page to display the subjects they’re interested in, etc.

We’re constantly thinking about new ways to expand citizen journalism – live video, versions in other languages, syndication of our best pieces using widgets, etc.

4) Why are you doing this?

For these reasons:

  • Because it’s important. This site has become a platform for people who otherwise may have no public voice – the sex trade workers who covered the serial killer trial in Vancouver, the Scientology refugees who have come to the site to bear witness against an oppressive cult, people who have been abused by authority and people who just love to tell stories and are looking for a safe, reputable and credible place to do it. It’s a democratic phenomenon, one we’re proud to be a part of. escortcity
  • Because people want it: now that the bandwidth and interactive technology exist, people are eager to participate and we give them at least one outlet.
  • Because it’s exciting. It’s the marketplace for a magnificent variety of voices and experiences; it’s the court of public opinion.
  • The wonder of it all: Strange and exotic stories appear out of nowhere. One day, the former chief executioner for Kenya decides to tell his story.
  • It’s great fun.

5) What does it cost to use it?

Nothing. It’s all free.

6) How will you make it pay?

We’re in the process of negotiating with online ad agencies to feature ads on the site. As traffic increases so will our CPM rate and our revenue. We have a number of other ideas in the development phase, but they’re not quite ready for prime time.

New York Times after Reuters business news too?

Times Online is reporting that the NY Times is in talks about taking business news from Reuters in a deal similar to that which stablemate International Herald Tribune announced yesterday.

Times Online stated:

“The tie-ups are designed to augment both titles’ business coverage, in an attempt to fend off the competitive threat from The Wall Street Journal , which is due to be acquired by News Corporation, the parent company of The Times, this week.”

And later:

“Mr Oreskes [Mike Oreskes, editor-in-chief of the IHT],confirmed that there were “ongoing discussions” about a separate agreement to supply business news to The New York Times.”

Hope redundancies aren’t in the offing as a result…

Facebook: Online newspaper’s biggest enemy

Interesting post over at Media Culpa asking if Swedish daily Aftonbladet’s biggest threat is now Facebook rather than Expressen, its next nearest newspaper rival online.

(I have had to rely on Media Cupla as the source, rather than the original post Mindpark, as I don’t speak Swedish – so apologies for linking to a post about a post)

Henrik Torstenssons draws out a second point to note. Henrik points to another story (again in Swedish – same problem, so I can’t confirm this is the case, although have faith in Henrik) in which Kalle Jungkvist, editor-in-chief of Aftonbladet, said his paper ran a focus group with people in their twenties, who told him the choice for young Swedes was either Aftonbladet or Facebook for their idle surfing time.

How long before Facebook is getting newspaper execs in the UK worried?

@SoE: Telegraph’s Will Lewis: Five things that will define success for media groups in 2020

In the final session of the Society of Editors conference, Will Lewis, editor-in-chief of the Telegraph and its Sunday sister, surmised the five areas he saw as being key for media groups’ success in the digital age:

  • Localisation
  • Personalisation
  • Media groups becoming ‘enablers’ rather than handing down knowledge from on hig
  • Double media- not a just video or just text – a combination of content platforms
  • Being obsessed with the customer – and for the Telegraph, he added, it means consumers in all their guises and not strictly limited to those in the UK

Listen to him outline his vision of the future:

[audio:http://www.journalism.co.uk/sounds/lewis.mp3]