Tag Archives: Double media

@SoE: Telegraph’s Will Lewis: Five things that will define success for media groups in 2020

In the final session of the Society of Editors conference, Will Lewis, editor-in-chief of the Telegraph and its Sunday sister, surmised the five areas he saw as being key for media groups’ success in the digital age:

  • Localisation
  • Personalisation
  • Media groups becoming ‘enablers’ rather than handing down knowledge from on hig
  • Double media- not a just video or just text – a combination of content platforms
  • Being obsessed with the customer – and for the Telegraph, he added, it means consumers in all their guises and not strictly limited to those in the UK

Listen to him outline his vision of the future: