Tag Archives: business to business

FT.com: Dow Jones planning digital overhaul of B2B activities

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Dow Jones is planning a “digital overhaul” of its business to business activities, reports the Financial Times.

In its report (requires registration), the FT quotes Robert Thomson, Dow Jones’ editor in chief as saying that two editors were assigned to a ‘special project’ in September to focus on “new means of delivering industry-specific information to customers traditionally served by the group’s newswires and data products”.

“It’s obvious to even the casual observer that the part of the business that has slipped a little is B2B. It’s fair to say that that’s the concern which most occupies my thinking at the moment,” he said.

#FollowJourn: @markcrail/managing editor

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#FollowJourn: Mark Crail

Who? Managing editor for XpertHR

What? Editor, writer, researcher on HR, pay and employment for B2B title

Where? @markcrail

Contact? mark.crail [at] rbi.co.uk

Just as we like to supply you with fresh and innovative tips every day, we’re recommending journalists to follow online too. They might be from any sector of the industry: please send suggestions (you can nominate yourself) to judith or laura at journalism.co.uk; or to @journalismnews.

Journalism: an aspiration solely for the elite?

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The all-party report led by former cabinet minister Alan Milburn, has triggered a nationwide debate on issues of social mobility and whether social class divides can be overcome to provide equal career opportunities to all. Journalists found their profession branded ‘one of the most exclusive middle-class professions’. The industry was urged to provide financial support to interns from less wealthy backgrounds and adopt a best practice code.

Media organisations were accused of recruiting trainee journalists for internships for as long as one year, without payment, as a means of filling staffing gaps instead of providing appropriate training. The unpaid placements automatically filtered out students to only those who could afford the experience, usually middle class ones, or those willing to incur massive debts.

  • The National Union of Journalists immediately welcomed the outcomes of the report and heralded the best practice code for internships as ‘a first step in tackling bogus work experience‘. The union has been campaigning for years against exploitation of work experience placements, proposing the payment of a minimum wage to students on training. Speaking in a release issued earlier in the week, the NUJ general secretary Jeremy Dear said that the report ‘shows how the use of unpaid internships has undermined the diversity of our profession’. “Too many employers see internships as a way of getting work done for free, without any thought towards their responsibilities to provide would-be journalists with a learning opportunity.”
  • In his Guardian blog, Roy Greenslade talked about his humble beginnings as a working-class journalist, alongside others of the same social class at regional newspapers until he was struck by the class divide between the middle-class broadsheets and the working-class tabloids in Fleet Street. Although boundaries are now less obvious between the papers, higher tuition fees at universities meant education was dearer, and less accessible. As journalism became increasingly popular in the 1990s, degree holders were preferred over school-leavers, starting the unfair selection process which favoured the middle class.

A report in 2006 by the Sutton Trust [PDF at this link] showed that more than half of editorial posts at leading national newspapers had been educated at private schools, that is to say, middle class. As middle-class senior editors tend to appoint others like themselves, birds of a different, less privileged feather cannot find a way into the flock.

The Milburn report also pointed out that ‘qualification inflation’ is a barrier towards equal social opportunities. If once an academic degree or an MA were considered desirable for a career in journalism, some people, such as Press Gazette’s Dominic Ponsford, believe it is not the case any more as theoretical courses often do not provide the practical skills needed in a ‘real’ newsroom.

Degrees do not come cheap. Whereas a full-time MA at City University will set back an aspiring journalist by £8,000, a number of institutions offer NCTJ-accredited courses of much shorter length.

The Brighton Journalist Works, for instance, offers a 10-week fast-track course leading to a Certificate in Production Journalism for £3,600. Journalist Works MD Paula O’Shea, who set it up in April 2007 in The Argus’ Brighton offices, says the course is intense as it exposes students to as many hours as they would in an academic year on an MA, but graduates had landed jobs at The Argus, Johnston Press, Time Out, local TV stations and B2B magazines.

There is recourse for students who could not afford the fast-track course: “Our course is accredited by the Learning and Skills Council, so students can apply for a career development loan (www.direct.gov.uk) or the Journalism Diversity Fund (www.journalismdiverstityfund.co.uk),” says O’Shea.

A lack of diversity in news media could pose a problem for journalism, says Charlie Beckett, director of the journalism think-tank Polis. “If the news media is not diverse then it will not reflect the wider population,” he says in his blog.

“At a time of crisis in the industry and the wider economy, that is not a good thing economically, let alone politically.”

Here is Beckett, interviewed on Channel 4 News:

Useful links:

Going back to the backlink licensing case: NLA’s full statement

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This goes back to last week, but it seems worth putting up here anyway. Last Thursday Matt Wardman covered this story for Press Gazette: about the Newspaper Licensing Agency regulating hyperlinks for commercial agencies and aggregators.

“The NLA will be introducing a new form of licence from 1 September to regulate ‘web aggregator’ services (such as Meltwater) that forward links to newspaper websites and for press cuttings agencies undertaking this type of activity.”

Craig McGill also picked up on it and asked a series of provocative questions. He got a lengthy response from the NLA, including this:

“This is not about bloggers adding links to newspaper sites. Our focus is on professional media monitoring organisations (news aggregators, press cuttings agencies) and their client business who make extensive use of the newspaper content.”

More questions are raised in the comments beneath McGill’s piece, including this one about copyright law.

Last Friday Journalism.co.uk spoke to the NLA who said it was part of their new e-Clips service – ‘a feed of newspapers’ online content direct to cuttings aggregators and press cuttings agencies.’

Here’s the NLA statement in full:

“The Newspaper Licensing Agency (NLA) today [dated June 2009] announced a new business-to- business clippings database for newspaper websites to launch in January 2010. It also has said it will extend its licensing remit to cover newspaper websites from January 2010.

“The new service, called eClips web, will offer a complete feed of newspapers’ online content direct  to cuttings aggregators and press cuttings agencies. Powered directly from newspapers’ own content-management systems, eClips web will make web-based media monitoring faster and richer and provide a permanent record for PR and communications professionals.

“The NLA will also extend its licensing remit to cover local and national newspapers’ web content. David Pugh, managing director of the NLA, said: “We have two aims: to contribute to the growth of web monitoring; and to protect the rights of publishers. Research shows that 23 per cent of newspapers’ online content never appears in print and that the internet is growing in influence as a resource for news. So it is vital to have comprehensive monitoring coverage of newspapers’ websites – and vital that the publishers are properly rewarded for their work.”

“From September 2009, web aggregators that charge clients for their services will require a NLA licence and be charged from January 2010, The press cuttings agencies that either ‘scrape’ content themselves or buy in services from aggregators will also be licensed and charged. Client companies that receive and forward links from these commercial aggregators within their organisation will also require a licence.

“David Pugh added: “We have consulted extensively across the industry – the incremental charges for web cuttings will be low and manageable. I stress this is not about individuals sharing links – we think that’s great for newspapers and promotes their websites and their readership.  What we are doing is making sure that newspapers are rewarded fairly for professional use of their web content by businesses.””

Further notes:

“The NLA is owned by the 8 national newspaper publishing houses and generates B2B revenues for
1,300 national and regional publishers through licensing use of their content by press cuttings
agencies (PCAs) and their client companies.

“The new licences will cover all local and national titles with the exception of the Financial Times and
the News International titles. These will all, however, be included in the eClips web database.”

magCulture.com: ABC should support more mag innovation

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In an anniversary post from last week marking his 1,001st blog post, Jeremy Leslie discusses what makes a magazine a magazine.

Leslie’s post raises a serious issue – the Audit Bureau of Circulations (ABC) definition of a magazine. Last week the bureau rejected a membership application from title MK Bruce Lee.

As Chris Roper points out on News24:

“If you’re not allowed to call yourself a magazine, you don’t get audited. And if you don’t get audited and have an official circulation, it’s tricky to sell ads in a magazine. You don’t sell ads, you go bust.”

“Whether mainstream or independent, consumer, B2B or customer, old or new, industry bodies like ABC should be supporting innovative publications. And if we’re supporting innovation in content and presentation, why not format too?” writes Leslie.

Full post at this link…

PDA: B2B ‘news marketplace’ launches for UK

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Beamups, a website where news organisations and producers can sell unused or archived footage, has launched in the UK.

The site launched in beta in the Middle East in April and has established deals with the BBC, Al Jazeera and ABC.

Content is sold with 40 per cent of the fee going to Beamups.

Full post at this link…

InPublishing survey: ‘Behind the turnover figures, the industry is essentially still in profit’

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The publishing industry is in ‘remarkably robust’ health, according to a new survey of 187 companies – encompassing 911 consumer magazines, 855 B2B magazines and newsletters, 413 newspapers (both regional and national) and a total of 1,056 individual websites.

The survey, which was a joint project between Wide Area, Wessenden Marketing and InPublishing magazine, suggests a slide rather than plunge in industry turnover – partly a result of ‘headcount reduction and ruthless cost control, where marketing budgets in particular have suffered’.

“Online growth is clearly outstripping print revenue trends; circulation revenues are performing better than advertising sales; and subscription sales better than retail copy sales. ‘Other revenues’ (which include reader offers, events & services, as well as contract publishing) are showing medium growth, behind online, but ahead of print revenue streams,” the survey suggests.

This is an extensive piece of work, well worth a read (you’ll need to register), and includes sub-sections dealing with:
Online opportunities and threats
Website profitability and costs
How publishers are planning to ‘manage the future’

Some key findings from the report are below:

  • 59 per cent of those surveyed have under 10 per cent of their turnover coming from online/digital activities;
  • Online revenue streams are showing the most growth with paid-for online content, classified online and display advertising ranking above print revenue streams;
  • 20 per cent of publishers surveyed are looking to grow staff numbers, while 54 per cent will hold steady;
  • Online, the highest threat publishers are facing is a lack of resources/focus/knowledge e.g. not having the skills in-house to adapt to new technologies or resources to develop online offerings;
  • Cutting costs and overheads and developing more innovative, multimedia advertising strategies are seen as the most critical tasks for publishers going forward.

Digital editors on Twitter – a list for networking and problem-solving

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Since I started using Twitter I’ve always been amazed (and grateful) at how quickly calls for technological help and assistance with ideas and projects are answered. It’s one of the main reasons I’m a fan of Twitter.

There are plenty of media/journalist Twitter databases out there, but below are the beginnings of a list of digital editors on Twitter.

What do I mean by digital editor? In this instance, a journalist working primarily online, on web projects or co-ordinating multimedia output. The web editor of a newspaper site or magazine site, for example. It’s in no particular order, except for being divided by ‘traditional’ industry sectors at the moment, but if this isn’t useful, just let us know – would be great to get more international representatives too.

But the criteria for inclusion on the list are intentionally loose – this is aimed at networking, problem-solving and idea sharing between journalists working in the same space and similar roles. (Feel free to nominate any additions or drop us a tweet @journalismnews)

UPDATE April 16 – please read blog post two on how to message the group via Twitter

Newspapers

Alison Gow (@alisongow) – executive editor, digital, Liverpool Daily Post & Liverpool Echo

Kevin Matthews (@kmatt) – head of web and data, Liverpool Daily Post

Neil MacDonald (@xxnapoleonsolo) – deputy head of web and data, Liverpool Daily Post

Jo Wadsworth (@jowadsworth) – web editor, Brighton Argus

Tom Pegg (@tomatthechad) – digital content manager, Mansfield Chad

James Goffin (@jamesgoffin) – regional web producer, Archant

Sarah Booker (@sarah_booker) – web editor, Worthing Herald

Gustav Svensson (@gustavsvensson) – web editor, entertainment and arts, Sydsvenskan.se

Stephen Emerson (@stephen_emerson) – deputy online editor, Scotsman.com

Sam Shepherd (@SamShepherd) – online journalist, Bournemouth Daily Echo

Joanna Geary (@timesjoanna) – web development editor, business, Times Online

Sarah Hartley (@foodiesarah) – head of online editorial, MEN Media

Iain Hepburn (@iainmhepburn) – online editor, DailyRecord.co.uk

Lucia Adams (@luciatimes) – web development editor, Times Online

Carmen Boles (@carmenb) – online news editor, Gazette.com

Marcus Warren (@MarcusWa) – editor, Telegraph.co.uk

Dan Owen (@danowen) – executive editor online, Trinity Mirror

Steve Nicholls (@steve_nicholls) – multimedia editor, Birmingham Post

Anna Jeys (@ajeys) – multimedia editor, Birmingham Mail

Steve Wollaston (@stevewollaston) – multimedia editor, BPM Media and Sunday Mercury

Julie Martin (@jules_27) – Teesside Evening Gazette

Helen Dalby (@helendalby) – regional multimedia manager, NCJ Media

Nick Turner (@nickincumbria) – head of digital content, CN Group

Christian Dunn (@christiandunn) – digital news editor, NWN Media

Hugh Dixon (@hugh_d) – web editor and production editor, thisisbath/Bath Chronicle

Paul Cockerton (@paulcockerton) – web editor, Lancashire Telegraph

Dan Owens (@hornetdan1979) – deputy news editor, Northampton Chronicle and Echo

Dan Kerins (@dankerins) – web journalist, Southern Daily Echo

Broadcast

Marsha Graham (@marshagoldcoast) – multimedia manager for 102.9FM Hot Tomato, Australia

Rob Winder (@robwinder) – news editor, Al Jazeera website, Washington DC

Tom Thorogood (@TomThorogood) – digital news editor, MTV

Magazines

Martin Stabe (@martinstabe) – online editor, Retail Week

Victoria Thompson (@VicThompson) – assistant online editor, Nursing Times

Neil Durham (@NeilDurham) – deputy editor, GP and Independent Nurse

John Robinson (@PulseToday) – digital content manager, Pulse Today

Peter Houston (@p_houston) – editorial director for Advanstar Communications, Europe

Alex Smith (@alexsmith68) – web editor, Building.co.uk

Keira Daley (@daleyrant) – web editor, Australian print magazine

Lara McNamee (@lovelylara33) – assistant intelligence editor, ICIS

Gabriel Fleming (@gabefleming) – online editor, Nursing Times

Janie Stamford (@janiestamford) – contract catering editor, Caterer & Hotelkeeper

Robin Latchem (@lgcplus) – online editor, Local Government Chronicle

Keely Stocker (@keelystocker) – digital content manager, Drapers Online

Scott Matthewman (@scottm) – assistant manager, The Stage

Specialist website

Michael Hubbard (@michaelomh) – founder and music editor, MusicOmh

Krystal Sim (@krystalsim) – web editor for sustainability magazine BSD – bsdlive.co.uk

Arun Marsh (@ArunMarsh) – content producer/editor, Local Gov

Rick Waghorn (@MrRickWaghorn) – publisher, MyFootbalWriter

Emma Waddingham (@emmawad) online editor, Legal-Medical.co.uk

Michael McCarthy (@HealthGuide) online editor, LocalHealthGuide

Steve Gooding (@rmtimestech)- Romney Marsh Times

Manoj Solanki (@ManojSolanki) – SeekBroadband.com

Graham Holliday (@noodlepie) – digital editor, Frontline Club

Craig McGinty (@craigmcginty) – publisher, ThisFrenchLife

Mark Crail (@markcrail) – managing editor, XpertHR

Freelance

Adam Oxford (@adamoxford)

Rachel Colling (@rachcolling)

Ashanti Omkar (@ashantiomkar)

Neil Thackray: The plight of the business magazine and the rise of the lone blogger

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Neil Thackray has 25 years experience in B2Bs, in senior roles at RBI, Miller Freeman and as CEO of Quantum Business. Most recently, he was CEO of Nexus Business Media, before stepping down a few weeks ago.

He gets off to a good start with his second blog post: ‘Starting a discussion about the future of B2B Media’. He looks at the effects of the internet on niche business to business publications. One effect “has been the result of the phenomonen you are reading now” – the rise of the lone or collaborating bloggers.

Meanwhile, far from business magazines being the ‘bible of the industry’, “they are reduced to being one of many sources of information in a world where reader loyalty is as fickle as a click on a Google search result,” Thackray argues.

Full story at this link…

B2B flight website tries out video blogging with ‘Runway Girl’

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The first video-cast from FlightGlobal.com – the website of various flight B2Bs including Flight International, Airline Business, ACAS, Air Transport Intelligence (ATI) and The Flight Collection – (hat tip: Adam Tinworth).

‘Runway Girl’ aka Mary Kirby starts off optimistically: “the world of in-flight entertainment and connectivity is getting so exciting that it absolutely demands that we start putting a little bit of video down…”

First update: Cingular Wireless and their application to the patent office. She welcomes constructive criticism. It will be interesting to see how much success it has for the publication.

First video below: